“When I started The Agency in 2009 as a boutique firm servicing the tech sector in Calgary, I heard the same thing over and over: What tech sector?” — Arleigh Vasconcellos, CEO/Founder, The Agency Communications Inc
Calgary is one of the fastest growing tech centres in North America, and The Agency is at the heart of the community, acting as the go-to strategic communications partner for some of the city’s – and Canada’s – most innovative B2B companies. Founded in 2009, The Agency boasts a national roster of clients in technology, innovation, and affiliated sectors. “We live and breathe innovation,” says Arleigh Vasconcellos, Managing Director. “We’ve built our reputation on learning deeply about our clients’ business and then tailoring a precise PR and marketing strategy that will launch them successfully into the market or significantly transform their opportunities.”
Vasconcellos founded The Agency because of her own fascination with technology, innovation, and companies that break the mold. Over the last 14 years, she has built a like-minded team of communicators drawn from diverse industries and backgrounds, including the corporate sector, energy, the arts, academia, and journalism.
Today, The Agency crafts compelling marketing and communications strategies for innovative companies in the agtech, cleantech, and biotech spaces, as well as for government entities, venture capital firms, and future-forward law firms, among others. “At The Agency, we work with changemakers to bring ideas to life,” says Vasconcellos, helping organizations achieve their specific goals at each stage of growth. “Storytelling is our craft. Our roots in technology and innovation help us understand big challenges and the effort required to solve them.”
“At The Agency, we work with changemakers to bring ideas to life.”
Among the most valuable services offered by The Agency is Vasconcellos’ story-telling workshop, where startups and early-stage companies learn to articulate, refine, and pitch their ideas to the media and investors. It’s challenging, it’s personal, and it’s reflective of the hands-on approach that The Agency team takes to every engagement; for all their tech knowledge, they still believe in the old-fashioned business principle of maintaining strong and authentic relationships with their clients.
