The Experience Originators Since 1998
Founded in Columbus, Ohio by Chris Rockwell, Lextạnt helps Fortune 500 companies around the world create better customer experiences through consumer insights, experience strategy and design, human factors engineering, and enterprise customer metrics.
Ohio’s Hidden Innovation Engine
When global industry leaders set out to define the next generation of intelligent, connected, and increasingly autonomous products and services, Columbus, Ohio is where they go for answers.
Since 1998, Lextạnt has been the quiet powerhouse behind Fortune 500 companies and category-defining global brands—turning a deeper understanding of end users into innovations that drive adoption, build trust, and create lasting customer and business value. Founded by second-generation human factors and systems engineer Chris Rockwell, Lextant has pioneered many of the foundational techniques used today to systematically decode what people do and what people seek. The result? Opportunity clarity, organizations-wide alignment, and speed to market.
Acura: RDX Precision Cockpit
Better Insights Drive Better Business Results
Advanced air, passenger, and fleet mobility.
Honda’s Award-Winning Driving Experience for ạ Record-Selling SUV: AI, automation, and connected sensors are transforming human mobility. For Honda, Lextant designed a premium driving experience that built driver confidence and trust for the Acura RDX Precision Cockpit, earning industry awards as one of the “10 Best UX” experiences. Honda has seen record RDX sales and deployed Lextant’s design system across other Honda vehicles.
Connected consumer goods.
P&G: Crest 3D White
The Consumer Insight Behind P&G’s Billion-Dollar Brand: Consumers have more choice than ever. Product resonance and functional and emotional needs ultimately drive choice. For Procter & Gamble, Lextant discovered that global oral health means more than brushing and flossing. It’s the self-confidence that comes from a beautiful smile. That insight helped propel a new product suite called Crest 3D White, a product experience that transformed consumer desire into a billion-dollar global brand.
Intelligent building systems.
Johnson Controls Shapes the Future of Building Management: Buildings are increasingly smart. Sensing and remote management of security, environment, and energy footprint reduce cost of ownership. For Johnson Controls, Lextant’s building operator insights focused on a next-generation building management platform focused on less “data” and more actionable intelligence, and an AI that predicts and recommends rather than merely reports—all while keeping people in control. Those insights informed the evolution of OpenBlue, a successful AI-powered smart building platform delivering up to a 155% return on investment over three years and an 8-month payback period with up to 10% energy savings, a 67i% reduction in chiller maintenance costs, and 21.9% real estate savings.
Johnson & Johnson: OTTAVA Robotic Surgical System
Place Built for Insights
The quality of an insight depends on the environment in which you find it. That’s why Lextant built The Insights Garage & Market Research Campus in Powell, Ohio, a research environment purpose-built for understanding people in context.
The space transforms to recreate the environments where people actually live, work, shop, drive, and receive care, from simulated retail and kitchen settings to patient-care environments and full-scale vehicle research. Technologies like Lextant’s proprietary LIV Behavior Capture system use biometrics like eye-tracking and 360-degree experience capture to provide researchers with an immersive ecosystem to observe and measure how people interact with products and experiences, combining qualitative and quantitative research and streaming results in real time to clients worldwide.
The result is a place where ideas can be tested and refined before they ever reach the people they’re designed for.
The Business Value of Understanding People
As artificial intelligence, ambient computing, and software-defined platforms transform how people live, work, and interact with technology, Lextant’s mission remains unwavering: technology should serve human potential.
Today, Lextant’s Insights Garage & Market Research Campus in Powell provide a purpose-built environment where companies can bring the future to life.
Lextant anchors Ohio’s position as a global center of excellence for experience-led engineering. By combining Midwest manufacturing precision with world-class behavioral science, Lextant proves that the ultimate differentiator for next-generation technology is its ability to resonate on a human level.
“Technology defines what is possible.
Human behavior and desire dictate what succeeds.
When you align the two, market success becomes inevitable.”
— Chris Rockwell, Founder & CEO
