Few ready-to-drink beverage brands have captivated the market like Surfside. Since its 2022 launch, Surfside has taken off like a rocket ship, becoming the fastest-growing brand within the entire alcoholic beverage sector. At the close of 2025, Surfside achieved 11.1 million case sales, growing an astounding 6.2 million cases from the prior year. Today, Surfside is the #3 largest volume spirits brand in the United States, with unmatched momentum in the industry. The company’s keys to success include creating and building delicious, best-in-class products and brands, hiring an outstanding team, forming a strong distributor network, leading development of category innovation, and executing impactful localized lifestyle marketing campaigns that connect with consumers across the country.
Founded by two sets of brothers, Philadelphia natives Matt and Bryan Quigley, in conjunction with brothers Clement and Zach Pappas, Stateside Brands launched Stateside Vodka in 2015 with the bold vision to become the epitome of premium American craft vodka, which included the creation of their vodka distillery located in the Fishtown neighborhood. Just a few years after Stateside Vodka’s success, the company decided to make their first foray into the ready-to-drink category, launching Stateside Vodka Soda in 2021 with strong regional success, leading to the launch of Surfside shortly thereafter.
The Surfside brand story is rooted in Matt’s love of the beach and surfing, which is epitomized with the brand name and retro-inspired branding he designed himself. Surfside’s release featured one flavor, the original Iced Tea + Vodka. In 2023, Surfside launched its first variety 8-pack, including four flavors: Iced Tea + Vodka, Lemonade + Vodka, Half & Half + Vodka, and Peach Iced Tea + Vodka. The brand’s immediate success was beyond what the founders could have imagined. The brand grew to over 1.2 million cases sold in 2023 in a select number of states along the east coast, achieving an incredible +563% volume growth versus the first year. The group continued their pursuit of building out their team, expanding distribution and scaling to national brand status. Throughout this time they continued to develop best-in-class innovation with new flavors, new variety pack offerings, and new can sizes, which led to category leading sales growth and market share leadership within the RTD vodka+ Iced Tea and vodka + Lemonade segments. Key industry publications immediately took notice to Surfside’s unprecedented growth, and the brand continued to garner a myriad of awards and recognitions, including “2024 Next Wave Rising Drinks Brand of the Year” from VinePair, “2025 Growth Brands Awards Rising Star Winner” from Beverage Information Group and the coveted “2025 Spirits Brand of The Year” from MarketWatch Magazine.
A cornerstone to the national success of Surfside is based on the brand’s authenticity and lifestyle marketing. Surfside has built a strong, loyal fanbase and social media community from the onset, and continues to recruit fans to the brand across the U.S. through strategic sports team and music partnerships. The brand initiated its first sports partnership with the Philadelphia Phillies in 2023 and has remained the #1 top-selling spirits brand at Citizens Bank Park, a testament to the brand’s taste profile, high quality credentials, and strong loyalty from the Philadelphia community.
Entering 2026, Surfside is the #1 growth volume spirits brand in the United States. Despite the brand’s wild success, Surfside and the Stateside Brands company are seemingly just getting started. As of March 2026, Stateside Brands announced the debut of Super Lyte, a first-of-its-kind “Vodka + Ade” RTD inspired by classic sports drink flavors. The product was conceived with Gen Z and Millennial active lifestyle consumers in mind. Each can of Super Lyte is packaged at 4.5% ABV, 90 calories, and contains zero grams of sugar and zero bubbles.
“By continuing to introduce new products and brands that resonate with today’s consumers, we are able to drive sustained growth and expand our reach nationwide,” Matt-Quigley, Co-Founder and President of Stateside Brands. “We kickstarted the year launching exciting new flavors for Surfside including Blueberry Lemonade and our new Half & Half variety pack. In addition, we have been on the cutting edge of the RTD spirits category with our new to world brand launch of Super Lyte, which has already surpassed early projections and is gaining strong momentum as we enter new markets.”
“Innovation is at the heart of everything we do,” said Stateside Brands CEO and Co-Founder Clement Pappas. “From day one, our approach has been to create the best tasting beverages in the industry through understanding consumer preferences, where the market is going, and build products that people genuinely want to drink. That mindset has led to Stateside being a leader in the industry.”
“We are an innovative leader and take tremendous care in crafting the best tasting beverages within the industry.”
– Clement Pappas, CEO and Co-Founder of Stateside Brands –
