ISABEL KEULEN

CEO, SSE VENTURES & SSE BUSINESS LAB

THOUGHT

Leader

AN INNOVATOR OF INDUSTRY
“WE EMPOWER FOUNDERS TO SHAKE THINGS UP, UNLEARN CONVENTIONAL WISDOM, AND PURSUE BOLD IDEAS.”
Stockholm 3D Cover

As Featured In:

INNOVATE™ Stockholm

Stockholm 3D Cover

As Featured In:

INNOVATE™ Stockholm

THE NORDIC’S LEADING STARTUP HUB!

I believe that SSE Business Lab’s success in fostering unicorns and groundbreaking companies isn’t coincidental. It’s the result of a carefully designed ecosystem where ambition meets mentorship and capital is intertwined with experience.

At the core is a powerful alumni network. Unlike many ecosystems where successful entrepreneurs might simply move on, the SSE Business Lab community thrives on a profound sense of giving back. They contribute not only capital but critical insights, time, and connections, mentoring the next generation with hard-won wisdom. That is one of our biggest assets, providing start-up founders with battle-tested insights from the people that have paved the way before them. Several entrepreneurs that successfully exited SSE Business Lab and founded ventures even come back to build their next success from our premises.

The spirit of entrepreneurship here isn’t about incremental improvements; it’s about disruption. We empower founders to shake things up, unlearn conventional wisdom, and pursue bold ideas. That ecosystem attracts people who want to create industry-defining ventures, not just successful ones. That path builds resilience. Our founders learn to fail fast, iterate quickly, and grow smarter. They learn that each setback is a lesson, and with community and alumni support, they gain the courage to build something lasting.

Isabel Keulen, CEO, Sara Öhrvall, Chair of SSE Ventures, Sebastian Knutsson, Board of Admissions and Lars Strannegård, President of
the Stockholm School of Economic.

In 2025, SSE Business Lab was named the number one startup hub in the Nordics by the Financial Times and ranked among the top ten university incubators in Europe. That recognition validates what we’ve built: an ecosystem that consistently delivers impact.

Ultimately, our focus goes beyond building successful businesses; we’re dedicated to supporting ventures that make a real difference. The companies emerging from SSE Business Lab are addressing critical societal challenges, pioneering innovation, and contributing significantly to Sweden’s standing as a global leader in technology and entrepreneurship.

At SSE Business Lab and SSE Ventures, we don’t just incubate or invest. We cultivate bold thinkers, visionary leaders, and companies that shape the future. A community committed to paying it forward, embracing disruption, and delivering truly meaningful change.

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