Next stop: Mars. That’s the mindset that drives me. I’m scaling Retail Tech from MENA to the world with Satocci and our Scan & Pay revolution.
I’ve spent fifteen years moving between banking, finance, sales and telecom, and here’s what I’ve learned: money always moves faster than the systems built to handle it. We went from paper receipts to contactless cards in a heartbeat, yet the in-store shopping experience? Too often it’s still stuck in the past.
That’s why I started Satocci. For me, the future of commerce isn’t just digital it’s seamless and friction-free. Picture walking into a store, grabbing what you love, and simply walking out. No line. No checkout drama. No awkward pause between the thrill of discovery and the joy of ownership. Technology should be so seamless you barely notice it’s there, freeing the truly human moments, the connection between people and brands to shine.
Innovation isn’t about shaving seconds off a transaction; it’s about giving people time back. When retailers gain real-time insight into what customers really want, they can cut waste, personalize experiences, and build more sustainable operations. When shoppers own their data and their time, they gain a new kind of freedom. That sweet spot efficiency plus empowerment is where the magic happens.
Entrepreneurship has taught me that real change is never a solo act. It happens when bold investors, creative builders and curious customers lean in together. At Satocci, we’re not just building retail tech we’re building trust. Trust that payments can be effortless with speed and secure. Trust that sustainability and convenience can live side by side.
So, here’s my invitation: help us shape the invisible payment revolution. Let’s give people back their most precious resource time and let commerce and shopping become more human, seamless and more magical.
IT’S TIME FOR A #CHANGE, #WELCOME #TO #SATOCCI
Melodi Askelöf is an experienced professional leader with strong leadership skills and ability to work in a fast-paced, deadline-driven environment. She has more than 15 years of working experience within Retail, Sustainable Banking, Finance and Telco from global matrix organizations in multi-cultural environments. Melodi holds an Executive MBA degree from Stockholm University with a focus on International Business, Digitalization and Innovation.
During her Executive MBA Melodi wrote year 2020 a science report about the banking market in Europe “How Responsible Banking Creates Customer value” and from there Satocci was born.
