“Companies want to use more data and AI. But they want to do it responsibly in a compliant way. And in away that builds trust.” — Kabir Barday, OneTrust founder and CEO
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At the forefront of a digital revolution where data, privacy, and artificial intelligence (AI) converge to shape the future of society, software company OneTrust enables organizations to unlock the full potential of their data and innovate with AI, responsibly.
OneTrust was founded in 2016, the brainchild of CEO Kabir Barday, who saw an opportunity to help companies comply with Europe’s looming General Data Protection Regulation (GDPR) by building a new set of privacy controls. On the cusp of a global regulatory shift that forever changed the way the world thinks about data, OneTrust created the technology to automate privacy compliance and accountability. Fueled by the onset of the California Consumer Privacy Act (CCPA), other US state privacy laws, along with increasing regulatory momentum around the world, OneTrust experienced tremendous and rapid growth. The company is on track to surpass $500 million in annual recurring revenue (ARR) by the end of 2024.
As the data landscape changed, OneTrust evolved its SaaS platform to encompass the breadth of responsible data initiatives across a business—now helping companies with data privacy, third-party risk management, compliance, AI governance, consent, and first-party data. Today, over 14,000 global companies use OneTrust to manage data and AI responsibly. Facilitating privacy rights for people around the world, OneTrust powers more than one billion consent and preference transactions daily.
Defining a new category of software
With data as the lifeblood of the modern business, teams across privacy, security, data, risk, and compliance have a vested interest in their company’s data estate, whether it’s because they’re driving business intelligence, creating personalized marketing campaigns, or ensuring privacy and security compliance. It’s no surprise then that managing data and AI responsibly across the entire organization is a complex and multifaceted challenge.
Barday explains, “In the age of data and AI, the way winning teams think about data has fundamentally changed.”
To unlock the value of data and AI responsibly, companies need to make their data actionable and ready to use by those who need it the most and surface and mitigate risk from every angle—all without overburdening teams. It’s not a simple task. It requires businesses to understand their data and AI footprint, automate compliance programs, control and govern data and AI, and continuously monitor risk.
This is why OneTrust sits in a category of its own. Rather than relying on siloed point solutions, companies can leverage OneTrust to unify all of these programs, benefiting from automation, dashboard visibility, extensive regulatory intelligence, and dedicated workspaces.
Championing responsible AI
AI is an amplifier of the good and bad in our society. From accelerating medical discovery to tackling climate change, AI is powerful enough to completely transform industries and create significant, positive change in our world faster than we’ve ever seen before. On the other hand, AI exposes privacy, ethical, or security issues with data, sometimes even shining a light on societal biases when models deliver potentially harmful results.
Companies are entering a high-stakes race to gain a competitive edge and leap ahead of their rivals. As AI becomes more deeply embedded into business models and people’s daily lives, organizations face mounting ethical and legal obligations to use AI responsibly. Yet, the road ahead is bumpy, as companies are already facing uncontrolled data sprawl, regulatory complexity, and limited capacity to dedicate to this initiative.
“We are at an inflection point where managing your data responsibly has never been more complex or more mission-critical,” – Blake Brannon, Chief Product & Strategy Officer at OneTrust.
To grow and thrive in this data-centric era, organizations need tools that help them innovate at the speed of AI, while mitigating privacy, security, and ethical risks.
OneTrust enables a responsible approach to AI that doesn’t slow down innovation. When faced with AI risk, the answer isn’t to reduce investment in AI, but rather embed AI governance early into the design and procurement process to minimize future privacy, security, and ethical issues. Today, organizations turn to the company’s award-winning AI Governance solution to gain a holistic view of their AI footprint, prepare for emerging AI regulations, govern data for AI, and mitigate third-party AI risk. OneTrust combines its best-in-class privacy and risk management solutions, built-in regulatory guidance, data discovery and classification tools, and AI risk management framework templates to help organizations manage the unique and broad-reaching risks posed by AI systems.
OneTrust’s commitment to responsible AI doesn’t end with its solutions. The company actively supports the responsible AI community, as both a foundational supporter of the IAPP AI Governance Center and a member of the Responsible Artificial Intelligence Institute. Through these partnerships, OneTrust takes a proactive role in empowering future AI governance professionals and identifying strategies to mature responsible AI practices.
Fostering a strong culture of innovation
Since its inception, OneTrust has been regarded as a trailblazer. Today, the company has been awarded more than 300 patents for its software solutions. But this isn’t just a numerical milestone, it reflects the company’s commitment to pioneering innovation and customer success.
These patents, spanning all the company’s solution areas, are the breakthroughs of more than 80 brilliant inventors at OneTrust. It’s more than a commitment to product and technological innovation, it’s a dedication to challenging conventions and continuously raising the bar for customer experience. But its growing collection of patents isn’t the only evidence of the company’s drive for differentiation. OneTrust has won dozens of industry awards for its privacy, data governance, risk, and compliance solutions. Furthermore, the company has gained continued recognition from prestigious, third-party analyst firms for its vision, strategy, market presence, and technical excellence. In early 2024, The Tech Tribune called OneTrust one of the “very best” tech startups in Georgia.
A beacon of the Atlanta tech community
OneTrust was proudly founded in Atlanta, Georgia, which remains the company’s global headquarters. With more than $1 billion in funding, OneTrust represents a homegrown tech unicorn. The company’s Atlanta heritage remains a strong part of its culture and several of its executives are alumna of the Georgia Institute of Technology. From Atlanta to Madrid, London, and beyond, the company now has more than 2,200 team members spread across five continents and ten offices.
