For decades people have thought negatively about bacteria, trying to kill all bacteria in an attempt to be healthy. YUN believes this is a misconception: in the majority of cases it is more effective and safer to actually add bacteria to restore and protect our health.
As the very first player worldwide, YUN turned this concept into reality by incorporating live bacteria in creams and sprays, through selecting the good bacteria to fight the harmful ones and developing technologies to introduce them into consumer products.
This new reality YUN calls Probiotherapy, that has been co-developed with the University of Antwerp (UA). It uses specific probiotics (live bacteria) to help restore, protect and strengthen the microbiome balance, which is the first protective layer of bacteria and fungi on your skin against bad external influences. Probiotherapy is an extremely effective, fast and safe solution that helps to challenge one of the greatest threats to humankind which is antibiotic resistance.
THE BACTERIAL REVOLUTION
The microscopic layer of bacteria and fungi on your skin; the microbiome, protects us against infections and irritations. When the balance of this natural protective layer becomes disturbed, problematic skin conditions such as acne, athlete’s foot and vaginal infections can occur. The amount of people suffering from skin conditions is growing at stellar rates.
This is caused by different factors:
1. Increased urbanization – A recent study by Rob Kneight, Chris Callewaert, etc. has shown that the natural microbiome diversity declines as more people are becoming urbanized.
2. Current medical treatments – Nowadays, skin conditions are often treated with antibacterial soaps, antifungal sprays and even antibiotics. Although effective, thesemproducts damage the microbiome even further, making us even more prone to new infections as the natural protective layer of friendly bacteria is stripped away too.
3. Current used cosmetic ingredients – Most of the commonly used cosmetic ingredients are focused on killing all bacteria to ensure its application is safe for human use. However, at the same time it weakens our natural protective skin microbiome layer.
At the end of November 2016, YUN and the University of Antwerp announced their scientific breakthrough: After years of R&D, they were able to select the specific bacterial strains that are strong enough to fight off harmful ones. Additionally, YUN has developed several ground-breaking solutions such as a micro-encapsulation technique, to keep the bacteria alive in creams, and a patented aerosol technology, to be able to spray the good bacteria directly on your skin.
PROBIOTHERAPY, A DISRUPTIVE VIEW ON HEALTH AND HYGIENE
YUN developed Probiotherapy, a therapy focused on restoring the skin microbiome balance by using good live bacteria. Instead of killing all bacteria, we add millions of good live bacteria to the skin in order to repair, protect and strengthen the skin’s protective layer; the microbiome.
Probiotherapy is an extremely effective and safe solution for common skin conditions such as acne, athlete’s foot and sensitive skin.
Selected as a top 8 innovation in healthcare by PwC – “1 of the leading companies that can change our health in the future”.
In 2019, YUN opened “the first pimple bar in the word” and “the first pimple porn cinema in the world” in Antwerp, which led to European PR nominations. ACN Therapy was nominated for the “Belgian Beauty Awards” in the “Best Made in Belgium” category and finalist for “best innovative campaign” – BACHI award (“Consumer Healthcare Communication Awards”).