The Wave is an inland-surfing destination where anyone and everyone can surf on safe waves, all year round. It brings surfing, nature and a fresh way of thinking to people of all ages, backgrounds, and abilities – from a child stepping on a board for the first time, to a professional training for the Olympics.
It is the first destination of its kind in the UK and its Wavegarden Cove technology provides up 1,000 waves of varying sizes and shapes an hour – around a wave every 10 seconds. Every aspect of the surfing experience, from perfect waves and supportive lessons, to tried and tested wetsuits and boards, has been designed to ensure that surfing really is fun for all.
The 200m long surfing lake is at its heart, but The Wave is not just about surfing. It’s about sharing incredible experiences with anyone who wants to enjoy them, in a naturally healthy space. We’re about getting back to nature, improving health and wellbeing, helping people feel like the best version of themselves and having a shedload of fun in the process! As well as the surfing lake, there is wonderful food and drink, beautiful gardens, peaceful hideaways, and family-friendly camping.
Surfing is a rapidly growing sport and will be part of the Tokyo 2020 Olympics. But there is a supply and demand mismatch, with demand increasing but nature only offering surfable waves 30% of the time. The accessibility of surfing has been held back by geographical limitations, weather, swell conditions and tides. The Wave will be able to overcome all these issues to bring perfect surfing conditions for beginners, intermediates and advanced surfers.
The Wave is the vision of Founder, Nick Hounsfield, who wanted to bring the joy of surfing and its many physical and mental health benefits to more people – especially those who don’t have easy access to the coast and sea. The first destination to be built is in Bristol and land has been secured for The Wave London, with an estimated opening date of 2022. The team behind The Wave has a roll-out plan to deliver several other sites over the next 5-10 years.
The Wave has a clear ethos regarding sustainability. We take a ‘3-Wave’ approach, which means we always consider the effect our decisions have on our profit, the people around us and the planet we share.