Not every founder is a product person. Fewer still are patient. But Uri Poliavich built Soft2Bet by being both. From the start, he wasn’t chasing headlines or hype—he was building an engine for growth. Not the flashy kind. The kind that lasts.
He understood something early on that many in iGaming still miss: games may bring players in, but the system behind the games is what keeps them coming back.
Thinking in Ecosystems, Not Just Products
Soft2Bet’s success wasn’t built on a single hit or one lucky idea. It’s been a series of deliberate moves. Instead of stacking features on top of features, Uri Poliavich focused on creating a platform where everything connects.
That approach now powers over a dozen brands in regulated markets. Each brand looks and feels different, but behind the scenes, they run on a shared foundation. It’s faster to scale, easier to adapt, and stronger when it counts.
What Drives the Numbers
Soft2Bet’s growth didn’t happen in a vacuum. It came from treating infrastructure like strategy, not just necessity. When leadership stays focused, the results speak for themselves.
“The casino segment remained the main growth driver, supported by an expanded content portfolio featuring 43 new providers and over 1,200 new games,” said Uri Poliavich. “At the same time, the sports vertical showed strong acceleration, confirming that our technology and engagement model scale effectively across business lines.”
In Soft2Bet’s case, the growth is more than impressive — it’s strategic. During a recent presentation, Uri Poliavich reported a year-over-year jump of +96% EBITDA and +88% in revenue. That kind of momentum doesn’t come from lucky timing. It comes from building systems that scale.
“Our year-over-year results clearly demonstrate the power of our platform ecosystem. These results are largely attributable to two key factors: our comprehensive casino solution and the innovative MEGA gamification engine,” said Uri Poliavich
That dual focus—technical reliability and player engagement—is what keeps the numbers moving in the right direction.
- The casino solution delivers speed, stability, and scale.
- The MEGA solution keeps players active with personalized goals and rewards.
- The operations model ensures brands can localize without losing efficiency.
Quietly Relentless Team of Professionals
Uri Poliavich doesn’t lead from the spotlight. He leads by building systems that work. Roles are clear. Goals make sense. No chaos—just a team that knows how to get things done. It’s not about one voice at the top. It’s about the right mix of talent, all pulling in the same direction, with just enough space to do great work.
That clarity is what’s helped Soft2Bet grow fast without losing focus. The company isn’t swayed by industry fads. Instead, it leans on a strong internal engine, where decisions are driven by experience, not ego.
Three Clear Priorities That Shape His Thinking
- Retention over reach – Attracting users means little if they don’t stay.
- Tools over tricks – Sustainable brands are built with infrastructure, not gimmicks.
- Local experience – Success in new markets requires cultural fit, not just compliance.
A Brand Portfolio With Real Weight
One of Poliavich’s boldest moves has been Soft2Bet’s multi-brand strategy. Instead of forcing one brand to fit every region, Soft2Bet builds separate experiences for different audiences. What works for players in Ontario won’t necessarily resonate in Sweden—and the company designs for those differences on purpose.
Every brand reflects local gaming culture, runs on the same high-performing backend, and is built to evolve. This approach allows Soft2Bet to expand while keeping its edge. Each new brand strengthens the ecosystem rather than slowing it down.
Looking Ahead
Uri Poliavich’s focus hasn’t changed. As Soft2Bet enters new markets and adds more partners, the guiding principle remains the same: build what lasts. That means better platforms, smarter tools, and systems that grow with the player.
