Having worked around the globe, I choose Stockholm every time. Close to nature, stunning water all around, super digital, wellbeing and family focused. Also, I believe Stockholm is best placed to lead a united Europe in human-centric innovation.
In a world grappling with profound shifts — from volatile stocks, climate, health, politics, to rapid AI development — Stockholm stands out as a living example of how trust and collective innovation can foster good lives.
Studies of cultural dimensions map Sweden emphasizing fairness, care and consensus. I believe these are powerful foundations for resilience and positive growth in an otherwise largely tech centric world.
Innovation in Stockholm is rarely a solo act. It’s woven from collaboration, shared responsibility and remarkable comfort with collective success (We before Me). Swish mobile payment wasn’t created by a lone disruptor; banks and telcos — even competitors — worked together to build seamless peer-to-peer transactions.
Spotify didn’t just change how we tune into music; it built vibrant communities for people. IKEA’s pivot to circularity reflects a societal commitment touching millions worldwide. Lovable is one of the world’s fastest growing companies that proclaim to be the last software we will ever need, delivering a platform for anybody to realize their ideas.
At Veryday – a collective that became one of the world’s most award-winning innovation agencies – I witnessed how successful ideas emerged over casual ‘fika’ moments, where openness, serendipity and curiosity sparked unexpected connections.
Over time, I have helped many leadership teams explore how we might combine AI with human strengths to reinvent how we want to work. The challenges ahead are profound as we stand at the cusp of a new era that we are only beginning to understand. One thing I’m already sure about: we can’t afford to hand the agency over to AI agents; we must proactively shape the work and lives we want. And we need human leadership, inspiration, positive examples and guidance.
For me, innovation means to reimagine a better tomorrow. I believe this is best done together in places where people feel safe to experiment, share and learn. Stockholm’s culture of collective innovation is a rare blend of lagom, community, and sustainable thinking. It isn’t just worth cherishing; it’s a strategic edge we should actively nurture.
Leveraging our Nordic digital and future-ready conditions we can lead a united Europe, building what is needed for a successful long-term future. Stockholm won’t just be a great hub for innovation — it can stand as a guiding light for how the world can shape positive futures; human, sustainable and balanced.
Stefan has 20+ years international experience from leadership roles at McKinsey, award-winning agencies and as advisor across industries. He works currently as Head of Innovation at Max Matthiessen, Professor for Service Design and Innovation at SDSI and board member at the Swedish policy innovation lab Samhällsnytta.
