Soft2Bet Combines iGaming Growth with Purpose-Driven Giving

Did You Know That Soft2Bet’s Business Model Has a Generous Side?

Fast growth and big numbers tend to steal the spotlight in iGaming. But there’s another side to success that doesn’t always make the headlines — the part that gives back. Soft2Bet knows the business of scaling platforms and entering new markets. But it also knows the value of doing good along the way. This isn’t charity for show. It’s part of the blueprint. Turns out, a company can drive revenue and still care deeply about real-world impact. And Soft2Bet proves it, one thoughtful initiative at a time.

Growth, but with Grounding

Scaling fast usually comes with trade-offs — culture, clarity, or simply time to look beyond the next quarter. But Soft2Bet managed to grow without losing its footing. From the early days, the company’s expansion wasn’t just measured in licenses or user numbers. It was also reflected in how it showed up for communities.

Growth didn’t distract from values — it amplified them. Giving back wasn’t bolted on later as a PR fix. It was there from the start, baked into how the company operates. Soft2Bet’s charitable strategy is a reflection of that mindset: lead with purpose, scale with intention, and always keep people at the center.

The Yael Foundation: Empowering Jewish Education
Founded in 2020 by Uri and Yael Poliavich, the Yael Foundation supports Jewish educational programs across 37 countries. By funding kindergartens, Sunday schools, and special education initiatives, the foundation has impacted more than 13,500 children to date. What began as a personal passion project has become a global effort to preserve identity through learning—and a clear example of Soft2Bet’s values in action.

Soft2Bet Foundation: Local Impact with Global Reach
Launched to extend the company’s philanthropic mission, the Soft2Bet Foundation funds schools, hospitals, and animal-welfare programs. It goes beyond one-off donations—supporting education, cultural preservation, and environmental initiatives in line with Soft2Bet’s global focus. This local initiative embodies the company’s belief that giving shouldn’t be a trend—it should be standard.

Soft2Bet Invest: A €50 M Innovation & Charity Blend
Soft2Bet Invest isn’t just about returns—it’s about responsibility. This €50 million fund backs iGaming and casual-gaming startups focusing on AI, UX, and high-margin solutions. Combining business investment with social purpose, it supports the next generation of tech innovators while aligning with Soft2Bet’s commitment to innovation and impact.

Where Generosity Meets Strategy

In most companies, charity sits in its own quiet corner — nice to have, rarely central. At Soft2Bet, it’s built into the blueprint. Giving back isn’t an afterthought or a checkbox; it’s woven into the way the business grows. This isn’t about headlines. It’s about building something that lasts — for people, not just for profit. That’s why philanthropy and performance aren’t treated as separate tracks. The two move in sync. 

Giving in Action

It’s not just about big foundations or million-euro funds — Soft2Bet’s approach to giving shows up in the day-to-day too. From office culture to community involvement, generosity is part of how the company runs:

• Local giving is part of office life, with donation drives and volunteer efforts encouraged across teams.

• Team members are encouraged to champion meaningful causes, with support from the company when it counts.

• Giving is woven into everyday decisions, not just special campaigns — it’s part of how Soft2Bet operates, not an add-on.

• Leadership stays involved and approachable, setting a tone that values action over slogans and impact over appearances.

Turns out, generosity isn’t performative. It’s fundamental. The return on impact? A culture that attracts top talent, brands that resonate deeper, and a reputation that scales alongside the business. Because when people feel good about where they work — or where they play — they tend to stick around. In the long run, doing good isn’t a side benefit. It’s part of the engine. And for Soft2Bet, that engine keeps delivering.