Building Real Connections, The Nashville Way
Since 2012, REED has focused on what matters most: turning neighborhoods into nations and telling the stories of the people and businesses that make up these communities.
Strategy Comes First
Innovation isn’t just about new technology; it’s about using what works in a new and unique way. To REED, that means combining tradition with a spark of creativity. It’s taking a traditional ribbon cutting for a new Jim ‘N Nick’s Community Bar-B-Q grand opening and swapping out the giant scissor for a blowtorch…because tying their passion for smokers and grills to a grand opening is worthy of being covered by every local news station.
We start every project by listening and focusing on what our clients want, their dreams and goals for both them and their businesses, before crafting the larger strategy. That’s how we ensure every campaign has purpose and can achieve long-term results.
Senior Leadership in Every Step
Our senior leaders stay hands-on from day one, meaning we don’t hand off your project after signing the contract. Clients trust our team for product launches, crisis response and strategic messaging because we start with relationships and utilize innovation to support a partnership, not jumpstart it.
Some agencies rush to automate with artificial intelligence and widgets, but we understand that technology is only as good as the people using it. At REED, every new tool comes with human oversight led by empathy, strategy and a passion for excellence.
Tradition, Reimagined
Innovation isn’t about chasing the next shiny thing. We utilize proven tools, such as local events, strong storytelling and neighbor-to-neighbor outreach, to give our clients’ brands a fresh approach. Digital tools help us spread the word, but we always start at the core of the business and its target consumer. We ask, “How can we make new processes feel warm and human?”
Three Ways to Use Innovation the Nashville Way
- Local Voices, Amplified
Nashville is a city of storytellers. From songwriters to shop owners, every neighborhood has a story worth sharing. We utilize digital channels and online campaigns to give those stories a larger platform. Our work reaches national audiences but keeps its roots in the local community. That’s how brands earn real credibility. - Tailored, Not Trend-Driven
There’s no one-size-fits-all at REED. We listen first, then create a plan tailored to each client. We blend classic PR tactics, such as media and community relations, with today’s tech strategies and platforms. Every campaign stands out because it aligns with the client and the Nashville market, rather than a list of trends. Innovation doesn’t have to be loud; it just needs to move the needle for your goals. - Homegrown Partnerships and Impact
Our “Be the Good” program invests in local changemakers. Instead of flashy announcements, we help clients build deep partnerships and support real change. We believe business success should lift the whole community. In a world of 30-second selfie reels, we focus on long-term wins for our clients and our city.
Innovation in Action
We don’t just talk about fresh approaches, we live them. When our team began working with the luxury Pilates studio, Forza Pilates, which aimed to transform a fitness class into a brand and lifestyle experience, REED integrated Forza Pilates Atelier into the national social club, Soho House Nashville. This isn’t about another fitness center; it’s about a legacy.
Celebrating its 75th year, Nashville icon Loveless Cafe worked closely with REED to craft and execute the idea for its annual “Books for Biscuits” campaign. The initiative promoted reading among the students of Metro Nashville, providing badges for every 30 minutes they read, with the winning grade receiving a biscuit party courtesy of the Loveless Cafe food truck. Over 230,000 minutes were read in the month of February.
Measurable Results
Every project aims for impact you can see and measure. Our approach has earned awards and a reputation for excellence in Nashville and beyond, including recognition from The Public Relations Global Network and The Parthenon Award as “Best Boutique Agency 2025.” The utilization of one of our seven core values, ‘measurable results,’ has provided the foundation for us to embrace a local experience, a hands-on team, and a focus on real relationships that set REED apart.
Redefining Innovation
At REED, we demonstrate that new technology works best when it serves traditional values. For brands in Nashville, turning neighbors into fans means blending classic PR with today’s most creative tools.
