Eugene Choong is a brand storyteller with over 25 years of experience in advertising and retail shopper marketing across the thriving markets of Singapore, Southeast Asia and China. He has honed his craft in the most esteemed ad agencies in the world, including Saatchi & Saatchi, DDB and BBDO Worldwide.
Throughout his career, Eugene has played a pivotal role in creating iconic local and regional campaigns for some of the world’s most prestigious brands, including Lenovo PCs, Lexus, Mercedes Benz, Philips Electronics, Ribena, Unilever Walls Ice Cream and Singapore Airlines.
Driven by a thirst for adventure, he spent 8 years in China working in advertising, experiential and retail shopper marketing in Guangzhou and Beijing.
Today, through Bamboo3, Eugene dedicates his creativity and expertise to help Small-Medium Enterprises (SMEs) create their brand stories and develop marketing campaigns
Eugene’s dream is to empower companies to establish their brands globally.
