PlutoVets is rewriting the rules of veterinary care by combining in-home visits, digital-first convenience, and a full-service clinic into one seamless, empathetic experience. The mission is simple: to deliver care that puts both pets and pet parents first.
The Convenience Revolution
Taking a stressed animal to the clinic is one of the most dreaded parts of pet ownership. PlutoVets turns that experience on its head by offering comprehensive veterinary care at home. From vaccinations and lab tests to chronic care and even compassionate end-of-life support, licensed veterinarians deliver it all, right in your living room.
For those who prefer or need an in-clinic visit, PlutoVets also operates warm, modern clinics, always located in city centrals. By providing around 80% of standard veterinary services in the comfort of home, PlutoVets makes care more accessible, humane, and stress-free, for both pets and their humans.
Radical Transparency in a Traditional Industry
Veterinary care has long been clouded by outdated structures, opaque pricing, and inconsistent communication. PlutoVets is changing that. With clear service menus, upfront pricing, and knowledge-sharing at its core, PlutoVets empowers pet owners to make informed choices without the guesswork.
Just a Quick Note:
InnovationsOfTheWorld.com has partnered with Trade License Zone (TLZ) to support global innovators looking to expand internationally. Take advantage of the UAE’s Free Zones—enjoy streamlined setup, low corporate taxes, and a strategic gateway to the Middle East and beyond.
Get Your UAE Free Zone License Fast & Easy!Appointments, whether at home or at the clinic, are booked in a minute online. This commitment to transparency and simplicity isn’t just innovative; it’s revolutionary in an industry that has looked the same for decades.
Innovation at the Heart
Born from a vision to fuse modern tech, empathetic care, and operational excellence, PlutoVets is backed by some of Sweden’s most successful entrepreneurs, including Fredrik Hjelm, Founder& CEO of VOI, Johannes Schildt, Founder & CEO of KRY, Kristoffer Lindqvist, Founder of Advisa.
Their investment reflects confidence in PlutoVets’ unique approach to solving real pain points in pet healthcare. PlutoVets stands out among Nordic health-tech startups for the bold re-imagining of veterinary services.
Building the Future with a Hybrid Model
PlutoVets is architecting the world’s first hybrid model within the industry: adding urban clinic locations to the mobile-first setup. These centers accommodate more advanced health care, like surgical procedures, x-rays, dental care, and other equipment-reliant services, while maintaining at-home services as the core.
The Bigger Paw-spective
With Swedish roots and global ambitions, PlutoVets is riding a powerful wave of change. Sweden’s tele-veterinary market alone is projected to nearly triple from $3.3M in 2024 to $9.2M by 2030, driven by a surge in demand for flexible, convenient care models.
While many players focus only on telehealth, PlutoVets is building something broader: a scalable ecosystem for proactive, preventive, and responsive veterinary care, with expansion already underway.
3 C’s. Compassion. Clarity. Convenience.
PlutoVets is pioneering the future of pet care, one where transparency, empathy, and innovation come together to serve the real needs of modern pet families. Whether it’s a first vaccination, endodontic therapy, or a final goodbye in the home, PlutoVets delivers care that is as thoughtful as it is thorough.
The vision? To remove friction, reduce stress, and redefine access to veterinary care, one caring visit at a time.
