ELEVATOR PITCH
Securing an 88m reach in just one month through international press. Trending on Twitter. Generating £2.5m in a crowdfunding comms campaign. Landing primetime TV and radio slots. Increasing engagement online by 346%.
OUR STORY
All in a day’s work for OggaDoon.
After turning a loss-making business into a profiting one within a year (at the age of 24), working as the National Marketing Communications Manager for a multinational business, and being a partner in an environmental comms business, our founder Caroline Macdonald knew there was a different way to deliver impactful comms without following the same old pattern.
OggaDoon was born. The guerrilla comms business isn’t the traditional setup of a heavy-handed PR firm, nor was it just focused on the new excitement buzzing around SEO and social media.
What is guerrilla comms?
Authentic, engaging, disruptive, and cost-effective comms. Guerrilla communications take all that’s best from a brand and launches it in unexpected ways, driving reach and generating impact. Our use of guerrilla communications sets us apart from the rest.
Why do businesses need guerrilla comms?
Where traditional agencies have a rather black-and-white approach to marketing, we pride ourselves on our ability to really listen, understanding their business, their challenges, and their goals, and developing comms that deliver engagement, reach, and impact. Guerrilla pervasive comms that aren’t built on high costs but on creativity make them far more effective.
Where are you bringing reach?
Globally.
In cybersecurity, we work with GCHQ Cyber Accelerator alumni, securing global press and growing investment.
In telecoms, our nominations have made our clients worldwide award winners.
In sustainability and environmental low carbon, we’ve led the comms for record-breaking investment rounds and worked with communities to drive change.
In property, we deliver outstanding press and media, securing national and international coverage.
In events, we’ve increased digital traffic by 86% MoM leading to sellout events.
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And what’s the impact?
- Increasing domain authority from 7 to 25 in just 3 months for the National Centre of Integrative Medicine
- Securing clients coverage in titles including The Telegraph, Thrive Global, BBC’s Victoria Derbyshire, The Guardian, and more
- Driving 300% improvement in performance for social media for Immortal Sport
- Launched an app at national event, securing celebrity interviews and over 700 downloads in 4 days
- Exceeding delegate attendance by 120% for international conference CoInnovate
- 1 piece of creative content leveraged to secure £15,000 sale for one client
- Secured more than 50 pieces of national and international coverage for YellowDog in one year—that’s one a week
- 8 radio interviews and 2 TV appearances were secured for TEDxBristol 2017
And that’s just a snippet of the success we bring our clients. Read on to hear what they think of our work, and get in touch at www.oggadoon.co.uk/ contact
“We have worked with Caroline and the OggaDoon team for 2 years now and have benefitted hugely from the flexibility of support and guidance: adapting to our needs and flexing the availability of resources. Providing strategic advice and co-creation of ideas one minute, and then high-quality content creation and social media support the next.” —Nick Sturge, Director at Engine Shed
“OggaDoon delivered a bespoke marketing course to staff at the Prince’s Trust. Emily Perkins was wonderful: she had researched us thoroughly and understood our company and our target market well, meaning that every minute of our session was precisely targeted to our needs. Emily has continued to stay in touch and to think of us when talking to other companies where there might be shared interests. I couldn’t recommend OggaDoon highly enough for their expertise, their down-to-earth approach and their sheer commitment to their customers!” —The Prince’s Trust
