JOHAN JUHLIN

There’s something profoundly beautiful about entrepreneurship. To throw yourself into the unknown. To build something from nothing. To see an idea, the one you’ve nurtured in your mind, become real in the world. But let me be honest: it’s not for the faint of heart. Entrepreneurship is a rollercoaster. One day you feel invincible. The next day, everything is falling apart. It tests not just your skills, but your spirit. It asks you, again and again: “How much do you really want this?”

But here’s the reward: you grow. Not just as a businessperson, but as a human being. You learn resilience. You learn grace under pressure. You learn that failure isn’t the opposite of success, it’s the path to it. And more than anything, you learn the joy of seeing something you built with your own hands, heart, and mind come to life.

I grew up in a home with three siblings and a father who was disabled. That meant my mother had to fight, to keep the family afloat, to stretch every coin, and to keep the warmth alive in a house where nothing was ever handed to us, except love. We children grew up fast. Responsibility wasn’t a choice; it was a necessity. And I’m grateful for that. Because when you grow up not taking anything for granted, you develop something rare: a hunger. A hunger not just for success, but for understanding, for contribution, for meaning. You learn to earn every step. And that kind of hunger becomes a force of nature.

I learned humility. I learned teamwork. I learned that true leadership often begins not with being in front, but with being there for others. Supporting. Uplifting. Listening. That mindset became the foundation of my leadership style: leading through service.

We live in a world obsessed with speed. New trends, new technologies, new platforms, it never stops. But I never feared it. Why? Because I was prepared. Prepared not in the sense of knowing all the answers, but in the sense of having trained my curiosity. My instinct is to lean in, to explore, to try. And because of that, I’ve never been left behind. I’ve learned to ride the wave instead of resisting it. Curiosity isn’t a luxury; it’s a survival skill. And when paired with action, it becomes your greatest strategic advantage.