Working in a space where passionate problem solvers and innovative risk-takers intersect is a privilege you must experience to understand. It means you’re part of a community. Even if that community spans regions, disciplines, and industries, the passion we bring to improving both the present and the future is what unites us.
And believe this: South Carolina has innovators in every sector.
Jenno Co. has evolved over nearly a decade to become a creative and strategic partner for companies navigating the edge of what’s next. We help passionate teams understand their market, articulate their value, and bring their bold ideas to life with sharp messaging and compelling narratives.
Most innovators aren’t household names, but they are making waves in their circle of influence. Many are perfecting Ideas and technologies that touch our lives, sometimes when we need them the most. I’ve had the pleasure of helping shape and tell the stories of South Carolina companies that don’t just make things; they create change.
They make medical implants safer through the use of microscopic engineering. At the other end of the physical scale, they’re ensuring that massive infrastructure projects come to completion, no matter what the weather or the supply chain throws at them. They’re pushing beyond their domain of IT expertise to take on the challenges of helping ensure a cyber-ready workforce that today’s threats and tomorrow’s unknowns demand.
Consider a cohort of Jenno Co. clients: Proprietary systems validate access and help secure some of our nation’s largest airports, and at the Pentagon. Heart failure diagnostics and other technologies are bringing life-saving and life-improving care to communities experiencing some of the greatest healthcare needs. How does one measure the privilege of helping bring these things into the world? For all of the nanometers, milliseconds, terabytes, and dollars that characterize our innovators’ work, there’s no unit of measurement for what might be most important about what they do, and what we do together.
I have to constantly ask what is truly innovative. Is something innovative, because it’s novel? Because it’s “techy”? I don’t think so. Innovation occurs when people are committed to their vision of a changed world and remarkable in the path they lay out for us to get there.
Eventually, people like this begin to influence you. Then, it’s not enough to keep doing your own work, the same old way. You start to wonder — and maybe can’t stop thinking about — what the technological landscape offers your own business. It’s fun to explore in theory and practice.
With so many innovators in my community, I haven’t had to look far for help when inspiration strikes. What has been unexpected is the many ways in which clients, some now friends, have given back, poured in, and cheered me on. Having built a business in South Carolina, I’m not sure if this is unique to our state, but I know it’s the truth for many of us here.
So, where to next? Where are we going together? In the present, we can only take steps and snapshots. It’s later that we’ll see how it all came together. I’m happy to work in the moment. Let’s be honest, a lot of innovation work is tedious, un-clickable, and un-shareable. It‘s many mundane moments, but these are sprinkled with connections that set your mind and heart ablaze. Through boring steps and big leaps, it’s a joy to be a part of an innovation ecosystem, whatever role we get to play.
