JANA KRIMPE

CHIEF EXECUTIVE OFFICER AND CO-FOUNDER, B.EST SOLUTIONS

THOUGHT

Leader

AN INNOVATOR OF INDUSTRY
“WHY SECURE DIGITAL IDENTITY AND INCLUSIVE ECOSYSTEMS MATTER MORE THAN EVER.”
Estonia 3D Cover-9

As Featured In:

INNOVATE™ Estonia

Estonia 3D Cover-9

As Featured In:

INNOVATE™ Estonia

Digital transformation is often viewed in terms of platforms, applications, or the latest disruptive technology. But these are only surface layers. The true foundation of a digital society is trust and trust begins with secure digital identity.

Without it, governments cannot serve effectively, businesses cannot scale confidently, and citizens are left standing outside the gates of opportunity. In today’s world, where AI-driven cyber crime is escalating and the post-quantumera is fast approaching, digital identity has moved from being a technical convenience to being an enabler of national security, economic growth, and social inclusion.

Yet identity alone is not enough. A card, a SIM, or an app in isolation cannot transform a society. The real power comes when identity becomes the key to an ecosystem, a living network that connects the whole of society. When digital identity opens the door to paying taxes in seconds, starting a business from anywhere, or signing international contracts securely, it ceases to be a technology and becomes an engine of empowerment.

This belief has guided my journey. I began my career in the Office of the President of Estonia, at a time when the world was just beginning to take notice of “e-Estonia” – the bold experiment of building a digital state from scratch. Those early lessons shaped the founding of B.EST Solutions, the company I have had the privilege to lead since 2009.

Our first challenge was in Azerbaijan, where we built a national digital identity system from the ground up and became the operator of critical national infrastructure. Through this work, I learned that the most successful digital nations are the ones that empower their people to thrive within the digital space.

To me, innovation is about responsibility – designing systems that work for all, empowering women and underrepresented groups, and anticipating tomorrow’s challenges from changing needs to post-quantum threats.

That is why B.EST Solutions invests not only in cutting-edge R&D, but also in digital literacy programs, mentorship initiatives, and gender inclusion efforts. Because a digital future that excludes half of society is no future at all.

My message to the world is simple: digital identity and ecosystems are not luxuries for advanced economies. Every nation can build secure systems that are empowering, if we put trust, inclusivity, and local ownership at their core.

If we succeed, we will not only protect our societies from digital threats. We will unlock a world where every individual, in every community, in every nation can participate fully in the digital age.

That is not just a technological vision. It is a vision of human dignity and collective progress. And it is a future worth building.

Contact us today to discuss how we can support your government’s journey toward innovation, efficiency, and impact.

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