Go West Creative. We think about things differently. Not just some things, all things.
You see, our company has never seen the word NO as an absolute. There is always a why behind the NO and we want to know why? What went wrong before? What didn’t work? Why NO? Let’s see if we can look at the situation from a different angle, do a little bit of deep exploration and come up with a way to make that NO…a maybe and then, a resounding YES!.
And that sense of exploration is at the core of who we are. Actually, that is precisely what we mean when we say Go West.
It isn’t a direction…it’s a state of mind.
And that state of mind, that sense of curiosity is present in every project we work on. We don’t do things the same way twice. Where’s the fun in that? Let’s play, let’s dream, let’s unpack every last “What If” and find not just a new way, but the best way to communicate brand messages in ways that feel…
Honest
Human
Authentic
Real
Powerful
Emotional
Spiritual
Joyful
Impactful…
You get where we are going, right?
For 38 years, Go West Creative has existed to connect brands and their messages to the hearts of those they care to reach.
We do this through:
Live & Virtual Event Production
Original Content Creation
Entertainment
Studio Services within The Studio Collection at Go West
And our innovative Spoken Cinema®
No matter what direction you are hoping to take your brand, we suggest you simply Go West.
Live Events
“It’s 2022! Welcome back to live in-person events!” That was the mantra that carried us into this year. For many of us, it was long overdue. Attendees were eager to get back together, after two years of sitting in front of their computer screens. We were all longing for the excitement that comes when 5000 people fill a convention center and the “show” begins…That is our time to shine…to impact the audience and to communicate with creativity.
However, re-starting the events industry was not without its challenges. Supply chain issues affected goods and services across the board. Skilled event labor and lead positions were fewer in number and charged at a premium. The availability of event spaces dwindled, as clients scrambled to renegotiate and secure their preferred venues. And all of this resulting in increased production costs across the board.
So, with expectations high for a return to live events, Go West knew that we needed to be Innovative in our design, our scope, and execution to be strategic and cost effective. We learned how to go bigger, sometimes in a smaller space. We also worked to enhance every aspect of the live event experience, with emphasis on cutting edge event technology. Digital was the keyword across all event disciplines. Lighting systems have become more intelligent and dynamic, while using less power. Higher resolution video standards can now be displayed through crystal clear LED wall panels and laser projection systems that Go West continues to integrate into its set designs and use to display our own custom designed media content. Not only do these new, improved technologies provide an elevated attendee experience, but they also allow budgets to go further. In addition to reduced acquisition costs, these technologies come with cost efficiencies in power, rigging, and freight.
It used to be a standard practice that we would request that all live attendees “Silence their cell phones and electronic devices”. This was done to avoid distraction and direct focus to the program. There’s been a major paradigm shift here as we now embrace the use of the smartphone in every attendee’s hand. Through this “third screen”, we can interact with attendees on a much deeper level. Go West works with our clients to design and deploy robust event apps that uniquely enhance the attendees’ experience. These custom branded apps can provide personalized agendas, travel and venue information, as well as a portal to interactive tools such as chat, Q&A, polling, and gamification. Additionally, we often make attendees part of the show by using a new app technology that integrates every individual’s smartphone into a collective light show in the audience, which is synchronized to the live event content. This technology is also used to connect attendees as remote video participants through their selfie cameras.
And for our attendees that still choose to remain virtual, we continued to leverage our design and logistic experience and global partnerships to create immersive virtual event platforms. In 2022 we pushed the boundaries to design virtual event experiences that were on par with the live attendee experience.
The Studio Collection
Nothing in the story of Go West Creative says Innovation like The Studio Collection at Go West. When a global crisis brought the entire events industry to a grinding halt, we didn’t take NO for an answer. We saw the opportunity that was placed before us and we knew that it rested solely on a line of our business that typically represented less than 2% of our revenue…Virtual Broadcasting.
Our clients had messages they needed to share, and we knew that we could bring those messages to life in a compelling way that reached the hearts and minds of their audiences. The constant cry from clients and industry professionals was “how do we get people to engage with a screen?” This was the big challenge…for most people. But at GWC, we knew something so obvious, that most others looked right past it. You see, we’ve all been engaging with screens since we were kids! We know what to do with Ellen and CNN, ESPN and SNL. The trick was figuring out how to incorporate the elements of broadcast television into Corporate Broadcasting in an authentic way that did not come off as cheesy. So, as our competitors were streaming 45 minute talking head presentations that we were all accustomed to inside on ballrooms, we were writing TV Shows. And it worked.
The first studio in our “collection” was constructed early on in the Covid-19 pandemic in 2020. With a little ingenuity, some production technology and a vision for how to connect brands and their audiences, we built a small green screen studio in our Nashville Headquarters. Many of our clients went on this journey with us, and some new clients joined us as well, resulting in a most successful year for Go West Creative, despite the total collapse of our industry.
The success from our first studio, prompted additional “What if?” questions.
-“What if…
…we continue to push the boundaries of studio production for corporate broadcasting?”
…we build even larger studio spaces that allows us to partner with clients in music, sports, film and television in Nashville?”
…we create spaces that provide a blank canvas and spark creativity?”
…we can connect virtual audiences with live studio audiences for truly hybrid events?
…we create a space that can easily transform into an event venue
The answer came in the form of 10,000 square feet of contiguous space located next to our headquarters building. This now includes multiple studios and performance areas with state-of-the-art lighting, audio technologies and individual control rooms.
As a creative agency and event agency, we invested in the infrastructure to support our own production needs, while also creating a facility that could be utilized by other production professionals. This includes hardware and software technology that enables our designers and engineers to create the next generation of visual story-telling, through immersive virtual environments. We’ve integrated, a robust power and secured network infrastructure. We have soft spaces for clients to relax, including a lounge space to listen to a favorite vinyl or connect with their team.
From aesthetic design to technical logistics, The Studio Collection at GO West is the perfect space for creativity and innovation right here in Nashville.
Spoken Cinema®
For the past decade, Spoken Cinema® has been a bit of Lightning in a Bottle for us here at Go West Creative. We have been able to bring stories to life in an unusual way by combining powerful words, immersive visuals and original music. Spoken Cinema® impacts the heart AND the head simultaneously, ultimately engaging your audience in a truly one-of-a-kind experience.
Acclaimed Spoken Word artist, Steve Connell, and Award-Winning Executive Producer, (GWC CEO & Chief Creative) David Fischette, have partnered together to create this innovative new art form, and together they are a powerful duo who take brand messaging to a place that is completely unexpected. With nearly 250 original pieces created in the past 10 years, it is a labor of love that allows each individual piece to speak directly to the audience before them.
Spoken Cinema® envelops spoken word poetry in dynamic custom motion graphics and an original cinematic score, all in synchronization, to create a bold and innovative experience. We pride ourselves on taking a vision and creating a unique moment in time that communicates that story to the target audience. Clients can choose between live performances or in-studio videos created for television, commercial use or for social media.
To ensure your message is transformational and unforgettable, let Spoken Cinema® tell your brand’s story in a way that the audience has never heard or seen before. Brand messages deserve to be unforgettable, and Spoken Cinema® is the innovative product to leave a lasting impression for all. Spoken Cinema® has created live and digital works on myriad themes across all industries and for such diverse companies as CVS, Salesforce, Sonic Drive-in, Dunkin’, Deloitte, Farmers Insurance, Aetna, Petco and many others.
Agency Services
The agency side of Go West Creative is truly boutique in nature. We provide great flexibility and agility. Our size gives us an advantage over larger agencies, because our time is spent investing in the client relationship. We listen and learn. The better we know your business, the better we can communicate to your stakeholders and customers. We care deeply about the work we create and about getting it right for our clients. In a world that is hyper-connected and overly saturated with content, we understand that captivating an audience needs to be strategic and surgical. We know that cutting through all the noise is important to capture attention, but it is the authentic content that communicates emotion or humanity that makes the message stick. That’s why we exist. To communicate the heart of what you do…not what you make, or the services you offer necessarily, but what it is that you really do…what do you do that makes the lives of our fellow man better, for a moment or for a lifetime? We are committed to help you communicate that story with power and excellence and we are always there for our clients, as we drive awareness to their brand.
We do not rinse and repeat. Each deliverable needs to be tailored to meet the brand. This is where we thrive. We lean on each other’s ideas. We believe in curiosity. And we constantly ideate and dream about the “what ifs” together. That is how our relationship grows internally and with our brand partners.
We want to make brands come to life through the power of creativity with highly effective and targeted mediums. Whether its data driven, innovative technology, or provocative experiential to wow the world, we are relentless in pursuit to surpass your ROI goals.
To us, your message is more than a story, more than words or art. It is the essence of who you are and who you want the world to see.
That’s the driving force behind our process.
That’s what invigorates us as a team.
That’s why we never settle and why it’s more fun to be extraordinary.
We could say that all of that gives you the full picture of who Go West Creative is…but it is not even close. This is just the tip of the iceberg. We are so much more.
When you are stuck and you need a new way of thinking, we encourage you to think about the courage and the commitment it took for the early settlers to load up all their possessions and their family in a covered wagon…hitch up the horses and head out in the direction of the sunset…they went West. And they created a whole new path, a whole new future. Things were done in a way that they had never been done before.
That is the spirit we embody every day.
We look forward to going west with you.
