When Fienta first launched, it was built to solve a deeper problem: how can event organisers build stronger relationships with their audiences – not just sell tickets?
A decade later, the Estonia-based company has grown from a grassroots solution into a global platform, helping event organisers in more than 50 countries every month. But its mission has stayed the same: to offer tools that don’t just process transactions, but build lasting communities around events.
FROM FRUSTRATION TO FUNCTIONALITY: A PLATFORM BUILT WITH PURPOSE
Fienta began as a practical response to a shared frustration. Its founders – event organisers and technologists – grew tired of ticketing systems that charged high fees to both event organisers and ticket buyers, delivered poor support, and offered no insight into who their customers were.
“Most ticketing platforms treat events like products in a marketplace,” says René Lasseron, co-founder and CEO of Fienta. “You list your show, someone clicks ‘Buy’, and the relationship ends there. We saw a chance to do something much more valuable – for both organisers and attendees.”
What they built instead is a streamlined, intuitive ticketing platform that empowers any organiser – whether you’re a solo yoga teacher or managing major international conference – to launch events in minutes. Onboarding is fast and automated, with no hidden fees for organisers and no fees for ticket buyers. This is the platform an event organiser would build for themselves.
But the real innovation isn’t just in usability. It’s in the philosophy behind it.
OWN THE DATA, BUILD THE RELATIONSHIP
With Fienta, the organiser owns all data. They can use this information to analyse audience behaviour, segment communications, and build long-term engagement strategies to stay connected with their audience.
The platform’s dashboard offers clean, real-time reporting on sales, traffic sources, and buyer trends. Whether organisers are testing marketing channels or analysing which price tiers convert best, they’re empowered by data, not guesswork.
MARKETING WITH INTELLIGENCE, NOT INTERRUPTION
Fienta doesn’t just give organisers tools – it gives them strategy. With Fienta, every touchpoint becomes an opportunity to deepen connection: newsletter subscriptions built into the ticketing flow, branded event pages, personalised follow-ups, reminders, and integrated social marketing tools.
“When you don’t own your audience, you’re constantly starting from zero,” explains Lasseron. “Fienta flips that model. You grow your fanbase. You turn one-time buyers into returning guests.”
Organisers can also embed ticket sales directly into their own websites, keeping the experience consistent with their brand. Fienta remains in the background – keeping organisers in full control.
This global-first mindset is reflected in Fienta’s support for nearly 30 languages and currencies – making it easy for organisers to connect with audiences anywhere from day one.
Entrepreneurship Awards (EMEA) gala. Photo by Natalie Pastakeda.
COMMUNITY AS THE CORE METRIC
The future of ticketing isn’t just about selling out events. It’s about building a community.
That’s why Fienta’s features are designed to help organisers foster loyalty. Whether it’s inviting VIPs, segmenting audiences, or offering exclusive pre-sales, the platform supports relationship-building as much as logistics.
For independent artists, community theaters, small business educators, or niche festivals, that focus on continuity is critical. With Fienta, a single event isn’t an endpoint – it’s the start of an ecosystem.
HUMAN SUPPORT, FROM EVENT PEOPLE TO EVENT PEOPLE
One of Fienta’s biggest competitive advantages? Its people.
Behind the scenes is a team that has walked in organisers’ shoes. They understand how crucial it is to get answers fast – which is why Fienta offers direct, responsive human support from experienced event professionals.
“It’s not about just selling a ticket,” says Lasseron.“ It’s about helping our customers build a brand that’s remembered, respected, and re-engaged.”
This people-first approach has helped the platform thrive on word of mouth. As an entirely bootstrapped company, Fienta now powers over 7,000 events every month – a testament to its value and word-of-mouth growth.
MORE THAN A PLATFORM: A PHILOSOPHY
At its core, Fienta believes in fairness, transparency, and empowerment. It’s a software tool, yes – but it’s also a mindset shift.
In a world where tech platforms often distance creators from their audiences, Fienta reverses that trend. It hands back control. It removes complexity. It keeps the spotlight where it belongs: on the artists, the events, and the people creating culture.
