Strategic Marketing, launching innovations and new technologies are my passions. I worked as a marketing leader for various companies in competitive markets. It was a privilege to work in these sectors. I look back on my very pleasant and extremely smart colleagues. Many of them supported me and made me the marketer I am today, I am grateful for that.
I am a board member at Port of Antwerp-Bruges and VOKA Chamber of Commerce Antwerp-Waasland and bestselling author at Lannoo Campus : Influencers, Unfair Advantage & Zoonotic.
Did you know humans can’t think exponentially?
Study has shown we can’t think in terms of exponential growth. So, entrepreneurs need a framework to guide them. Of course, entrepreneurs need to grow exponentially, therefore I wrote a book named Zoonotic. It describes a new success formula to build a viral business strategy. With that formula, we show the needed leadership and communication skills, based on numerous examples of successful entrepreneurs.
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Get Your UAE Free Zone License Fast & Easy!I’m proud to have launched some of the innovations that we now think are deadly normal, like voicemail, the Internet, cloud computing and TV over the internet.
But I am most proud of the human aspect of my career. I get a lot of pleasure from working with talented people, and top recent graduates. As CEO and Co-founder I lead a marketing office together with my business partner, Frederic Vanderheyde.
What advice would I have given my 25 year old self?
“I would consider entrepreneurship much faster. The entrepreneurial world needs diversity, but it will also give you more flexibility in organizing your work-life balance.”
