In an age where it’s never been easier to build something flashy, the real challenge is building something useful. Purpose is the anchor in that process. It keeps you honest, focused, and resilient. And surprisingly often, it becomes your unfair advantage.
I’ve seen this firsthand at Curevo Health, the company we started building in February 2025. When the original idea shifted from being just a digital care provider to becoming a societal changemaker, something changed. Not just within ourselves, but also in how we were received by others. By setting high ethical standards and committing to solving a real societal issue, the long queues to access primary care, we’ve attracted the kind of support every founder hopes for. People want to help and be part of it.
It’s easy to think that building with purpose slows you down, but in our case, it has done the opposite. The clarity of our mission has helped us move faster, make better decisions, and build a stronger team
If there is one piece of advice I would share with emerging founders, it is this: think deeply about the purpose behind what you are solving. Ask yourself whether it is truly meaningful, both to you and to the world. Running a startup is undeniably challenging, but having strong inner motivation, a clear purpose, and a group of people who support you makes the journey far easier. These are the words of a founder who has started and scrapped more ideas than she can count, but who finally found a purpose that sticks.
I believe the next wave of successful startups won’t just be the smartest or fastest. They’ll be the ones brave enough to build with integrity. Because solving real problems, in smart ways, without cutting corners will never go out of fashion.
“In an age where it’s never been easier to build something flashy,the real challenge is building something useful.”
