Betr Holdings, Inc.

REDEFINING SPORTS GAMING AND MEDIA FROM SOUTH FLORIDA

Betr Holdings, Inc. is a Miami-based sports gaming and media company at the forefront of innovation in the sports betting and entertainment sectors. Co-founded in 2022 by entrepreneur Joey Levy and professional boxer and serial entrepreneur Jake Paul. Betr is revolutionizing how fans engage with sports through its integrated approach that combines cutting-edge gaming products with dynamic media content.

A Vision for Change

Betr’s mission is to transform sports engagement by combining real-money gaming with cutting-edge media. Its two core segments—Betr Gaming and Betr Media—drive this vision.

Betr Gaming: Redefining Online Gaming

Betr Gaming differentiates its products by offering a unique experience with a simplified user interface designed for casual sports fans, allowing the company to tap into a larger share of the underpenetrated online gaming market.

The new Betr Sportsbook, launched in August 2024,includes Same Game Parlays (SGP), Same Game Parlays Plus (SGP+),player props, futures, exotics, micro-markets, and traditional markets like moneyline, point spread, and over/unders – with all capabilities spanning both pre-match and in-play.

The company also is expanding into other real-money gaming verticals, such as iGaming and casino products.

Betr Media: A Content Powerhouse

Betr Media has quickly become one of the fastest-growing sports betting media brands in the U.S. Since launching publicly in August 2022, it has amassed over 8.7 million followers, 5.6 billion impressions, and 283 million engagements across social media. Betr’s focus on short-form, engaging content for younger, digital-native audiences has driven this growth and continues to drive audience expansion with premium offerings, including popular podcasts like BSw/ Jake Paul and Talk Tuah with Haliey Welch.

Accolades have followed: Betr Media won Best Sports Betting Content at the Hashtag Sports Awards in 2023and 2024. It was also nominated for Best Athlete Podcast (BS w/Jake Paul), Best Advertisement(Save Your Sundays), and Best Short Form Video (Betr Derek), solidifying its position as a leader in innovative sports content. The Talk Tuah podcast soared to #2on Spotify in the weeks following launch in September 2024, receiving recognition among Spotify’s top Breakout Creators of 2024 and Most Anticipated Launches of 2024.

Expansion and Market Leadership

Betr’s real-money Daily Fantasy Sports (DFS) product, Betr Picks, launched in July 2023, with the Betr Fantasy & Sportsbook app climbing to #3 in the iOS App Store’s sports category within its first week of launch. The company released Betr Picks “Group Mode” in August 2024, expanding their DFS footprint to 31 states and D.C. with more state launches on the way. In addition to Betr Picks, Betr launched its new Betr Sportsbook in August 2024, featuring Betr’s trademark simple and intuitive user experience, with enhancedfully-capable sportsbook offerings. Betr Sportsbook is currently live in Ohio and Virginia, with additional market access in Indiana, Maryland, Pennsylvania, Colorado, and Kentucky.

In April 2024, Betr also became the most-followed sports betting company on TikTok, surpassing established operators like DraftKings and FanDuel despite operating with a smaller budget and team.

Paul & Levy: A Driving Force

Co-founders Joey Levy and Jake Paul have played pivotal roles in Betr’s rapid ascent. Levy, a pioneer in the sports betting industry, previously founded Simplebet, a company that revolutionized fan engagement in the United States through micro betting.

Simplebet’s innovative platform allowed fans to wager on specific in-game events, setting the stage for a new era of sports betting. The company’s success culminated in its acquisition by DraftKings, a testament to its groundbreaking impact on the industry.

“I came to appreciate how much of a creative and marketing genius Jake was and how valuable that would be to our content and brand development and long term strategy,” shared Levy, CEO of Betr.

Jake Paul’s celebrity status as a boxer and content creator has significantly amplified the company’s visibility. From headline boxing matches to viral social media moments, Paul’s brand synergy with Betr has drawn attention to its gaming and media initiatives. His Betr Media podcast, BS w/ Jake Paul, has earned critical acclaim, further cementing his influence in sports entertainment. Paul’s ability to connect with fans complements the company’s strategy of creating an immersive ecosystem in the industry.

Betr has successfully engaged almost thirty major brand partners such as Celsius, Shopify, Liquid Death and Gametime Tickets. Together, Levy’s entrepreneurial expertise and Paul’s cultural superstardom have positioned Betr as a transformative force in sports entertainment.

Strategic Investment and Leadership

In 2024, Betr secured an additional $15 million in financing at a $375 million valuation, bringing its total funding to $100 million. Backers include Harmony Partners and 10X Capital, alongside major investors like Fuel Venture Capital and Aliya Capital Partners. The funding supports Betr’s aggressive growth plans and ongoing expansion allowing them to bolster their leadership team.

“Jake and I co-founded Betr just over two years ago,” said Joey Levy, CEO of Betr. “Raising capital from leading growth-stage investors at a $375 million valuation in the very early days of our business is a testament to our team’s performance and the potential we have to build a category-defining business.

A New Era for Sports Gaming

Betr’s strategic expansion reflects broader trends in sports gaming, a sector experiencing exponential growth as more U.S. states legalize sports betting. By focusing on underserved markets and offering innovative products, Betr is carving out a unique niche in a competitive industry. The company’s approach, backed by Joey Levy’s entrepreneurial vision and Jake Paul’s star power, positions it as a leader in the evolving world of sports gaming and media.