Axtria Inc. is a global provider of cloud software and data analytics with a strong focus on sales and marketing operations. Axtria helps life sciences companies transform the product commercialization journey to drive sales growth and improve healthcare outcomes for patients. They collaborate with their customers to improve operational effectiveness with solutions that leverage big data, cloud software, predictive analytics, artificial intelligence, and machine learning. The company’s cloud-based software platforms, Axtria DataMAxTM, Axtria InsightsMAxTM, Axtria SalesIQTM, and Axtria MarketingIQTM, enable life sciences companies to efficiently manage their data and leverage data science to deliver insights for sales and marketing planning and operations.
Founded in 2010 by brothers Jaswinder (Jassi) and Navdeep (Navi) Chadha, Axtria is a global provider of cloud software and data analytics to the life sciences industry. With its roots in New Jersey, Axtria is in good company with other trailblazers, as well as being in a hub of life sciences companies. Axtria has become a force to reckon with as it becomes the number one choice for the life sciences commercial business. Renowned for working side by side with life sciences companies to transform their product commercialization journey, driving sales growth, and improving healthcare outcomes for patients, Axtria is acutely aware that their work impacts millions of patients and leads passionately to improve their lives.
Since its early days, technology innovation has always been one of Axtria’s winning differentiators. Armed with years of domain and industry experience, the executive team reinvented the commercial business process with ingenious technology: integrated platforms that maximize sales by deploying artificial intelligence and machine learning (AI/ML) and embedded analytics for the complete commercialization journey, from data -> to insights -> to operations.
Soon, Axtria began leapfrogging the competition with their cloud-based platforms—Axtria DataMAx™, Axtria InsightsMAx™, Axtria SalesIQ™, and Axtria MarketingIQ™. These platforms enable Axtria’s customers to efficiently manage their data, leverage data science to deliver insights for sales and marketing planning, and manage their end-toend commercial operations, transforming product commercialization. Modern, modular, and built on the leading cloud technology, Axtria’s cloud platforms clear the commercial-operations clutter:
• Axtria DataMAx™ is a cloud-based commercial data management platform that helps to rapidly onboard, manage, report, and govern commercial data for a new view of quality and insightful analytics.
• Axtria InsightsMAx™ enables the industrialization of analytics through AI/MLdriven “analytics-on-call” to power faster and better decisions in an organization.
• Axtria SalesIQ™ is an intelligent and adaptive unified platform that manages global end-toend sales planning and operations, including alignment and roster management, targeting and call planning, incentive compensation, field analytics and reporting, and field triggers.
• Axtria MarketingIQ™ is a state-of-the-art cloud-based platform that enables a harmonized omnichannel customer experience. With MLbased next-best-actions, the platform helps to strategize campaigns, rationalize channels, and determine real-time ROI of the spending.
These disruptive solutions, architected through Jassi and Navi’s leadership, coupled with providing analytical problem-solving to life sciences commercial leaders, have helped scale the business. Whether it was the big bet on cloud platforms, the rapid shift into AI/ML engines, or the industrialization of analytics, Axtria’s platforms and breakthrough thinking have transformed how their customers view and value technology.
In the rapidly evolving healthcare landscape, it is critical to reach the patient at the right time with the right treatment. Digital intelligence is transforming the life sciences commercial business, and this transformation delivers real benefits when data and insights are operationalized. With exploding data sources, new technologies are disrupting life sciences operations with embedded AI/ML and advanced analytics deployed at scale. The only way for life sciences companies to survive and flourish is to operationalize insights faster than the competition. By seamlessly blending information, analytics, and technology-on-cloud, Axtria continues to help organizations gain a competitive edge. With real-world problems at the center of Axtria’s product development, Axtria is enabling cutting-edge change across commercial organizations.
As one of the most disruptive and fastest-growing companies in this space, Axtria has technology innovation and winning differentiation in its veins. Innovation cannot be specific to any one area or function in the company; it must be ingrained into the organization’s culture and DNA. This is one key reason Axtria has seen such success in the market. The team applies creative thinking to all the company functions and processes. Axtria’s commitment to innovation is reflected in every technology implementation and delivery they complete.
Axtria’s software and technology solutions have positively impacted over 100 global companies to help improve the effectiveness of their commercial operations. Axtria has enabled life sciences companies, for the first time, to convert massive amounts of raw data into insights, in minutes, instead of months. In turn, Axtria has been recognized as one of the most progressive companies focused on leveraging AI/ML to improve operational efficiency. These achievements have helped Axtria to advance the New Jersey technology space and generate an economic boost, making the company a key contributor to the success of New Jersey’s economic growth.
Jassi currently serves as the President and CEO, and Navi serves as the CTO of Axtria. Before Axtria, Jassi was the co-founder and CEO of marketRx, which was acquired by Cognizant Technology Solutions. Under their remarkable leadership, Axtria has become one of the most prominent and most recognized global players in the life sciences industry. Jassi and Navi are industry luminaries and have been featured in some of the most aspirational lists, such as Inc. 500, Deloitte’s Technology Fast 50, EY Entrepreneur Of The Year™, NJBIZ Business of the Year and NJBIZ FAST 50, SmartCEO Future 50, Red Herring Top 100, and several other growth, product, culture, and technology awards.
Forward-looking, one of Axtria’s top goals is to replace all archaic technology and disparate systems across life sciences companies with standardized platforms for commercial data, analytics, and operations. Marketing Automation and CRM platforms standardized how marketing and sales engage with customers, but there is no standardization in how commercial data, analytics, and operations are run. With Axtria’s cloud platforms, they are redefining commercial operations, and enabling new possibilities by standardizing the complete journey from data -> to insights -> to operations.
Above all, Axtria plans to continue on the company’s year-on-year growth momentum by staying true to their clients and values.
