In just three decades, Estonia has built a thriving liberal democracy and the world’s most advanced digital society. Estonia gives the world in flux an example to follow.
Succeeding at change is Estonia’s superpower. 100% digital. 0% bureaucracy.
Known globally for e-governance and the e-Residency programme, Estonia also boasts the highest number of unicorns per capita. The future is powered by the country’s children, who are the best learners in Europe. They deserve an environment to thrive in and sustainable surroundings to cherish: over half of Estonia’s land is covered by forests, and it has some of the cleanest air in the world. One of Estonia’s greatest successes has been its ability to embrace change while preserving its distinct identity, culture, and language.
Expert at adapting through innovation, Estonia is ready to tackle seemingly impossible challenges – emerging technologies, climate crises, and the fight for democratic principles – with the promise of a better future.
Our values
Estonia’s story is not just about technology but about mindset. The Estonian approach is guided by four principles:
- Make shortage an advantage – Resourcefulness. With little natural resources but plenty of brainpower, great ideas are often born out of scarcity. Estonians can always find clever ways to tackle existential challenges.
- Have a heart and a backbone – Integrity. Estonia stays true to its values. Standing up for principles builds trust, while caring for land and people creates solidarity.
- Be driven by discontent – Ambition. Estonians believe there is always room for improvement. That drive for better has become the country’s engine of progress.
- Sometimes it takes a village – Cooperation. Estonians may appear individualistic, yet collective effort is behind every success. The tradition even has a name: talgud.
Our offering
These principles translate into real-world strengths that shape Estonia’s role in business, diplomacy, and global innovation.
- Fast forward with digital ease – Estonia has built the world’s most advanced digital society. With 100% of state services online, daily life and business run effortlessly.
- Freedom built on trust – Estonia is known for keeping its word. The country ranks among the world’s most trusted democracies and reliable.
- Empowering everyone – Education, healthcare, and social policies give people the tools to thrive. Estonia’s education system consistently ranks among the top in Europe business partners.
- Makers’ mindset – From Skype to e-Residency, Estonians have a habit of turning bold ideas into global solutions – often sparked in a sauna.
- Centered on sustainability – Forests, fresh air, and pure food are part of daily life in Estonia. Sustainability isn’t just policy here, but a way of life from seasonal traditions to clean, unspoiled surroundings.
About Brand Estonia
Our mission is to tell Estonia’s story as a country shaping the future through change. Brand Estonia provides inspiration, practical tools, and knowledge that help everyone tell a clear story. A strong nation brand is a strategic asset: it drives economic growth and security by attracting investment, businesses, talent, and visitors. By highlighting Estonia’s values of ambition, resourcefulness, integrity, and collaboration, we build on our reputation as a leader in digital innovation to build trust and strengthening Estonia’s international position.
