Most online casinos follow the same playbook: bright colors, big bonuses, and hope players stick around long enough to lose money. Soft2Bet decided that they were going to change the scene. In 2023, they launched MEGA: a platform that treats players like gamers instead of walking ATMs. Every bet becomes part of a mission. Every session unlocks something new. Instead of chasing losses, players focus on achievements that actually mean something.
Real Results That Drive Growth
Soft2Bet designed MEGA to reimagine iGaming as an interactive system that delivers measurable business outcomes. Think higher deposits, longer session times, and better player retention, without burning marketing budgets on constant acquisition campaigns.
Early adopters are seeing powerful, quantifiable results:
- 400% increase in screen time: players are staying significantly longer.
- 65% uplift in Net Gaming Revenue (NGR): driving stronger profitability.
- 50% growth in deposits: proof of more profound player commitment.
- 45% boost in ARPU: long-term value from engaged users.
Players aren’t just interacting with software; they’re forming emotional connections. That loyalty drives retention, revenue stability, and reduces the need for aggressive marketing spend.
How Soft2Bet Makes Gamification Work
(MEGA is set apart by behavioral science – Image: Pixabay)
What distinguishes MEGA is its foundation in behavioral science. It leverages universal motivators: progress, competition, and recognition. Its modular toolkit allows operators to create dynamic and responsive environments tailored for players.M
EGA’s Gamification Toolkit
- Achievements & Missions: structured goals that turn casual play into a sense of progression.
- Collectibles & Leaderboards: social features that encourage competition and build community.
- Segmented Reward Systems: personalized incentives tailored to individual behaviors.
- Real-Time Analytics Dashboards: empower operators to fine-tune engagement on the fly.
Every component is connected to performance metrics, enabling brands to optimize their campaigns in real-time. Players feel driven to return, and operators have tangible levers for growth.
Scaling in Regulated iGaming Markets
Soft2Bet’s innovation extends beyond product design – Image: Pexels)
Soft2Bet’s innovation extends beyond product design. The company now holds more than 19 licenses across 11 jurisdictions, proof of its ability to scale responsibly in some of the world’s most regulated iGaming markets.
Licensed Markets:
- Europe: Malta, Greece, Italy, Denmark, Romania, Spain, Sweden, Ireland
- North America: Ontario live; New Jersey pending via a landmark Caesars partnership
- Latin America & Africa: Mexico and newly entered African regions through strategic alliances
This compliance-led growth shows that Soft2Bet is committed to sustainability over short-term wins.
Industry Recognition
In 2024 alone, Soft2Bet earned 10 awards from 38 nominations: a 322% year-on-year increase in recognition. Notable wins include:
- Global Gaming Awards EMEA 2025: Platform Provider of the Year, Executive of the Year (Uri Poliavich), Product Launch of the Year (MEGA)
- EGR Marketing & Innovation Awards: Innovation in Casino for the Betinia brand
- SBC Europe Awards: Acquisition & Retention Partner, Industry Innovator of the Year
These honors validate Soft2Bet’s position as a leader in innovation and performance.
(Source: Soft2Bet)
€50M Investment in the Future of iGaming
To fuel continued innovation, Soft2Bet has launched Soft2Bet Invest, a €50 million fund focused on transformative gaming technologies, including:
- AI-powered gameplay and operational intelligence
- Behavioral UX analytics for adaptive player experiences
- Scalable, compliance-ready infrastructure to meet future regulations
This initiative aligns with Soft2Bet’s U.S. growth strategy, including its anticipated New Jersey launch in September 2025.
Why Soft2Bet Matters in 2025
In a competitive iGaming landscape, outdated platforms and one-size-fits-all solutions are no longer sufficient. Today’s operators require adaptable infrastructure that anticipates regulatory changes, aligns with user behavior, and delivers measurable ROI.
Backed by over 1,000 professionals across 25+ countries, Soft2Bet delivers platforms built for sustainable growth and future resilience.
For operators ready to play the long game, Soft2Bet offers a competitive edge that turns innovation into long-term success.
