CONNECTING BRANDS AND MEDIA GLOBALLY:
PRNEWS.IO’S MISSION TO UPLIFT THE EDITORIAL ADVERTISING MARKET.
Founded by Ukrainian entrepreneur Alexander Storozhuk and his business partner Alexander Nigmatulin, PRNEWS.IO emerged to bridge the gap between brands and news media. Initially launched as a newswire distribution service called B2Blogger.com, PRNEWS.IO recognized that brands needed more than press release distribution — they needed direct, scalable access to media outlets worldwide. Storozhuk and Nigmatulin responded by transforming PRNEWS.IO from a press release blog into a global marketplace for sponsored posts and native advertising, enabling companies to publish their stories directly across 100,000 news sites in 190 countries. The company established its European base in Estonia in 2018, using the Estonian e-Residency program to expand into the European market and reinforce its global reach. “Estonia’s forward-thinking business environment has been instrumental in our cross-border growth,” says Storozhuk. “With e-Residency, we were able to seamlessly set up operations and reach European clients in a more structured way.” Today, PRNEWS.IO operates as a debt-free company, powered by an international team of 56 people committed to helping brands reach audiences with authenticity and precision.
Recognition and Impact
Today, PRNEWS.IO stands out as a growing leader in the PR and marketing space, delivering real value and results to over 30,000 clients worldwide. By focusing on its on-demand content marketing platform, PRNEWS.IO has established a clear competitive edge. Unlike traditional display advertising, which has struggled with effectiveness as audiences become “banner blind,” PRNEWS.IO’s native format articles allow brands to become part of the narrative, aligning their message with trusted news content for greater engagement and credibility. The impact of PRNEWS.IO’s unique approach has not gone unnoticed. The platform’s achievements have been recognized at the Go Global Awards, where it has twice been honoured in the PR & Marketing and Newswire categories, highlighting its role in supporting international trade and cross-border communication. Testimonials from industry leaders underscore the effectiveness of PRNEWS.IO’s solutions. Sergey Galanin, Director of SEO at Phonexa, describes it as “highly efficient, with tailored PR solutions that deliver quick results and support broader communication goals.” Ruth Robson, Key Account Director at Reach plc, the UK’s and Ireland’s largest commercial news publisher, adds, “PRNEWS.IO has always kept the client’s needs at the center, making collaboration a positive and personable experience.”
A New Chapter in Editorial Advertising: The Launch of Medialister
Building on the success of PRNEWS.IO, Storozhuk and Nigmatulin identified a need for a platform dedicated exclusively to editorial advertising. In 2024, they launched Medialister to simplify the management of sponsored content for companies and media outlets alike. Designed to connect brands with niche publications, Medialister provides outlets with a new revenue stream through meaningful partnerships while offering brands the opportunity to place editorial ads in content that resonates with engaged, targeted audiences. “Traditional display ads are increasingly ignored. Editorial ads offer a viable revenue stream for smaller outlets that have engaged readers,” explains Storozhuk. “These partnerships not only generate revenue but also foster more authentic storytelling between brands and readers.”
Future Vision: Expanding Innovation Across Borders
Looking ahead, PRNEWS.IO and Medialister are set to broaden their capabilities by adding editorial placements in podcasts, newsletters, and social media. This expansion aims to give brands the flexibility to engage audiences across a range of formats, meeting consumers where they naturally engage with content. Additionally, with plans to expand Medialister’s presence into the U.S., the team is excited to bring its model of genuine, story-driven advertising to new markets. Operating from its strategic European base in Estonia, PRNEWS.IO continues to benefit from the country’s pioneering digital infrastructure, enabling a seamless bridge between brands and media outlets worldwide. Through its commitment to authentic connections and innovation, PRNEWS.IO and Medialister remain at the forefront of editorial advertising, leading the way in impactful, reader-centered advertising solutions.
