Consume Media is a dynamic video marketing agency striving to push the boundaries of innovation and creativity in the video industry.
Leo Falkenstein and Michael Rosenberg founded Consume Media in 2012 during their time as ambitious students at the University of Georgia in Athens, Georgia. What began as a humble endeavor has since evolved into a premier video marketing firm, serving Atlanta’s fastest-growing technology companies among numerous other industries. Based in Atlanta, Georgia, Consume Media draws inspiration from its vibrant surroundings, infusing its work with the energy and spirit of the community.
From its inception, Consume Media has been synonymous with the art of visual storytelling. Their shared passion for video production and storytelling led the duo to initially focus on filming live music events in Athens, GA, at iconic venues like The Georgia Theatre and 40 Watt. Consume Media took advantage of this hotbed of talent and developed relationships with the city’s key players, crafting a number of electrifying concert films, music videos, and promotional videos.
At the core of Consume Media’s success lies its unwavering dedication to excellence and innovation. As the video marketing industry has evolved, the company has pivoted its focus to a more sustainable model. Over the past decade, the company has seen its attention shift to creating corporate videos, catering its product to Fortune 500 giants like Wilson, HP, and Newell Brands, as well as some of Atlanta’s biggest tech unicorns such as Calendly, Flock Safety, FullStory, and Salesloft.
Consume Media has emerged as the go-to partner for brands seeking to harness the power of video marketing. During the transition from the entertainment industry to more corporate work, two of Consume Media’s first major clients included Mud Pie, a prominent home decor and lifestyle brand, as well as Woodward Academy in Atlanta. Following a new model, these early opportunities in different industries eventually allowed them to create strategic connections and referrals, and Consume Media established itself as a trusted ally to prominent companies such as Bark, CallRail, Intellum, Maxio, Mercedes-Benz Stadium, Popmenu, PrizePicks, Technology Association of Georgia, Shepard, and many others.
Prior to the COVID-19 pandemic, the Consume Media team focused on live-action video production, including commercials, customer testimonials, product videos, and event videos. In response to the challenges posed by the pandemic, Consume Media expanded its service offering to include a variety of animated videos such as animated explainers, product demos, and animated ads. This strategic pivot enabled hyper-growth as the company was now able to include more involved video projects.
A crowning achievement in Consume Media’s journey is its collaboration with the Georgia Farm Bureau to create a Super Bowl commercial. This high-profile project showcased the company’s ability to craft compelling narratives and captivate audiences on the national stage, cementing its status as a leader in the industry. Consume Media spearheaded another memorable campaign in collaboration with the Atlanta Falcons, leveraging its expertise in video marketing and personalized video to drive ticket sales.
Consume Media has not only achieved remarkable success but also demonstrates its commitment to excellence through an impressive list of accolades and achievements, recognizing the company’s outstanding growth and contribution to the business landscape. Notably, the company has been named to the University of Georgia “Bulldog 100” for four consecutive years. This prestigious accolade ranks Consume Media among the top 100 fast-growing businesses owned by University of Georgia alumni, further solidifying its position as a leader in the industry.
In 2021, The Atlanta Business Chronicle’s Pacesetters list celebrated Consume Media, honoring it as one of the fastest-growing companies in Metro Atlanta. Additionally, the company earned one Telly Award, a prestigious accolade in the field of video production, further affirming its drive for innovation and excellence. Furthermore, the company recently received the Corporate Citizen Award from the Crohn’s and Colitis Foundation, recognizing its pro bono work over the past five years. This dedication to social responsibility underscores Consume Media’s commitment to making a positive impact in the community.
With a diverse team of talented professionals, Consume Media operates in a hybrid work environment, allowing innovation of the company’s product to continue whether the employees are based in the Atlanta hub or elsewhere. The company remains steadfast in its commitment to delivering exceptional results for its clients without sacrificing quality. Looking to the future, Consume Media aims to continue serving as many clients as possible while maintaining its reputation as a leader in the video marketing industry.
As Consume Media commemorates its 12th anniversary, the video marketing agency focuses on the future while proudly looking back on the achievements, growth, and transformation it has experienced. With a steadfast commitment to quality, creativity, and client satisfaction, the company remains at the forefront of the video marketing industry, poised to shape the digital frontiers for years to come.
