Tampa Bay

Valpak® - Innovative Products, Distribution Channels & Culture


Valpak’s core business distributes print coupons to consumers via its Blue Envelope to advertise and promote local dining, health and beauty, entertainment, automotive, home services and professional services. Valpak has developed and implemented a number of technological and business innovations that create value for its advertisers and consumers alike, as well as making Valpak a great place to work.

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  • The Valpak Smart Envelope is a series of innovations centered around providing selective inserting (different mailed offers from house to house) and address data matchback technology that enables redeemed offers to be matched back to the households they were mailed to.
  • Since 1994, valpak.com has been a source for printable coupons, promo codes and coupon codes. Today, the coupon company also has a Canadian website, valpak.ca.
  • Valpak launched its mobile coupon app for iPad and iPhone devices in October 2009. Soon after, Valpak launched Android and BlackBerry versions of the app.
  • Valpak integrates its mobile coupons into digital wallet apps Apple Passbook and Google Wallet
  • Leading the way in technology, Valpak developed an Apple Watch™ coupon app that makes it easier than ever for consumers to get savings anytime, anywhere.
  • Augmented reality (AR) has been a mainstay technology innovation for Valpak, which first implemented an AR solution in 2010 with Martha Stewart. It endures today in two Valpak local coupon mobile apps.
  • Nominated as one of Tampa Bay’s “Coolest Office Spaces,” Valpak’s themed each department (or neighborhood) in its HQ offices with its own color scheme, accented by floor-to-ceiling murals that reflect how Valpak helps people save, businesses grow and neighborhoods thrive. Glass doors and walls here create open, collaborative spaces that encourage sharing.

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Chris Cate, Valpak Chief Operating Officer

“Valpak is an exemplary leader of adopted agile methodology where both technical and business groups take advantage of lean development and management processes that result in software and projects being delivered faster and with better quality. At Valpak, we connect merchants to consumers in the neighborhood. We help local businesses grow and thrive, while giving consumers what they want when they want it. Our print and digital solutions are about providing a simple, easy and convenient way for consumers to save. We will be there to do that whether it’s in their mailboxes, online, on their phones or on their watches.”

– Chris Cate, Valpak Chief Operating Officer

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