Faraday Inc is the brainchild of Clyde Snodgrass, a Tampa native. The company developed and patented a revolutionary piece of tech that immerses a bottle of wine inside an electric field, which causes an electro-chemical reaction, breaking the wine down… which simulates aging.
This revolutionary new product is called the Vino Novo and will be available towards the end of 2018.
What does that mean for the average consumer?
It means that you can alter the way a bottle of wine tastes, feels in your mouth and smells – all from a sleek countertop device that not only works good but looks good as well. Add to it a companion app that is in the works, it will bring a social element to your wine drinking experience. Add to that customization and gamification of the app, this will encourage individuals to review and recommend certain wines at specific settings. This will make the Vino Novo the next required wine tool in any wine drinker’s arsenal.
The idea for a product like this came about in 2008 when the founder read an article online about using AC Electric fields for food preservation as well as wine maturation. Being a third-generation Italian, with some of his family living on, working on or owning grapes used for wine-making, he thought that he could turn it into something wineries would be able to use to cut down on the time needed to bottle some “vino”. This included a large commercial unit that would fit inside a manufacturing facility.
There have been continued revisions to the overall look of the design. From the initial paper sketches to the Volt (version 1.0) to the current Vino Novo (version 2.0). You will agree Faraday hit this out of the park aesthetically.
Thanks to a big push and support from his wife, Nicole, back in 2014, he decided to work on a prototype. After looking into the market for such a product, it was decided that scaling it down and using it in the consumer electronics world would net a much larger market and allow validation of an idea 10 years in the making.
The product itself is easy to use and doesn’t require any cleaning. It plugs into any 110v/220v residential outlet and at some point will be rechargeable, allowing you to take it with you anywhere you want to enhance your wine.
When asked what he thought about his company and what he saw for the future of Faraday Inc., he said, “Product development is one of the hardest sectors to get into, add alcohol to that and you have a double whammy. Would I do it again? Absolutely! Would I change some things, knowing what I know now? We all would. But what I do know is that we are going to start with the Vino Novo and change the way the world drinks wine. After that, we have additional products in other sections that are already in development that we know will change other industries. The goal is that Faraday ends up being a household name across a myriad of industries.”