São Paulo is a living example of innovation and renewal.

São Paulo is a difficult city to explain, comment on, to define. That’s because São Paulo doesn’t stop. Neither to sleep, nor to wake up, nor to eat, nor to have fun. It is plural in everything, from every angle. A city that, all the time, has people who cry and people who laugh. That embraces, kisses and fights. The city of opportunities and, at the same time, of the lack of opportunities. A city of great contrasts. São Paulo is unique in a country that is also unique. Think of a busy place, but cosy at the same time. Think of an industrial, commercial city, but at the same time, with a huge artistic and cultural heart that beats 24 hours a day throughout the city. There are 12.3 million inhabitants of all races, colours, beliefs and creeds. Active, motivated, restless people. The city has the 10th largest GDP in the world, representing, alone, around 11% of the entire Brazilian GDP, and the full 34% of the GDP of the state, as well as being home to 63% of the multinationals established in Brazil. It is also responsible for around 30% of all national scientific production, and for more than 40% of the patents produced in the country. Innovation is synonymous with São Paulo. São Paulo, all the time, renews and innovates. Innovate with São Paulo!

Francisco Britto - INNOVATE™ São Paulo Publishing Partner

Publicist and Journalist, with post-graduation in Business Administration from Fundação Getúlio Vargas. Over 35 years of experience in marketing and business. He has led national and international companies, with scope for Latin America, in the areas of advertising, promotion, direct marketing and public relations. Board Member and Advisory Board Member for over 18 years, certified by IBGC – Brazilian Institute of Corporate Governance, in national and international companies of different sizes and industries. He founded CSCOM in 2008, a company focused on people, processes and business.

To find out more about INNOVATE™ São Paulo and how you can get involved please contact Francisco at [email protected].

Luciano Montenegro de Menezes - INNOVATE™ São Paulo Publishing Partner

CEO of the World Trade Center Lisboa and member of the World Trade Center Council.
Country Manager at M3storage. Graduated from the Pontifícia Universidade Católica de SP in Business Administration with an MBA from the University of Pittsburgh.
Luciano always had an entrepreneurial vocation, we are ahead of business or even encouraging them.
He is a plural professional, recognized in the national and international markets. Associate of CSCOM in the area of new business.

To find out more about INNOVATE™ São Paulo and how you can get involved please contact Luciano at [email protected]


Sidney Cancherini Garcia - INNOVATE™ São Paulo Publishing Partner

With a degree in Business Administration from Pontifícia Universidade Católica de São Paulo, he worked for 27 years as a Headhunter at Boyden do Brasil and since 2016 he has been a Partner/Senior Consultant at CSCOM Consultoria, focused on talent management, area structuring and process innovation, always with a focus on business development.

To find out more about INNOVATE™ São Paulo and how you can get involved please contact Sidney at [email protected]


Lígia Neves - INNOVATE™ São Paulo Publishing Partner

A Humanistic Professional Master Coach & Humanistic Professional Coach Trainer – IHCOS®, she is passionate about life and personal development, and she has dedicated the last 9 years to this area, founding Dare To Be Great in 2011, a Coaching Company that sees the world as place where all people have access to their own empowerment for self-sustainability. With the goal of impacting more people’s lives, she became a required Coach/Consultant in several Companies, being the IHCOS® Ambassador for Portugal and a Strategic Advisory Board Member of SAPANA.

She also carries vast experience in the commercial arena, particularly in the pharmaceutical industry, where she held positions as Sales Representative, National Sales Manager, and Sales & Marketing Director, where she first developed a deep interest in behavioral areas, such as leadership, people management, emotional intelligence, communication skills, and crucial and influential themes for action. After being invited by AddSolutions to be part of the INNOVATE™ world, and bring the Portuguese Innovative Ecosystem to the world, she did not hesitate to embrace the challenge!!

If you’d like to find out more about INNOVATE® São Paulo, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Lígia at [email protected]

Pedro Coelho - INNOVATE™ São Paulo Publishing Partner

Originally from Portugal, he recently arrived in Orlando, with an entrepreneurial spirit that characteristic of all his endeavors.

While still studying for a degree in Architecture at the Lisbon Technical Institute of Lisbon University, Pedro created Addsolutions, a communication, branding, and events agency that has been in the Portuguese market for 21 years. Today, it is an agency that works with several multinational corporations, the vast majority of the pharmaceutical sector, and especially those permanently motivated by innovation.

With his desire for constant learning, Pedro earned a postgraduate degree in Management and E-Business from ISEG, Lisbon School of Economics & Management of Lisbon University, and an Intensive Management Course from ISCTE (Mini-MBA). He also attended the first year PhD in Tourism, Heritage & Territory at Coimbra University and the Executive Education in Internationalization Management Program at Católica Business & Economics in Lisbon. With the aim of sharing his knowledge and know-how, he’s spent much of his time teaching at ETIC, School of Technologies Innovation and Creation.

In addition to his career, sports have always been a passion for Pedro. To that end, he played an important role as a Local Tour Director of the US Kids Golf Foundation.

In recent years, he has invested in the internationalization of Addsolutions and today its main focus is to make the agency recognized as the most innovative and creative of all.

INNOVATE™ will be another entrepreneurship project well-aligned with Pedro’s passion for Portugal and innovation. If you’d like to find out more about INNOVATE™ São Paulo, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Pedro at [email protected].

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