INNOVATE™ Lisbon - Portugal

Lisbon: a unique, diverse city bursting with opportunity.

Lisbon combines innovation with heritage; talent with diversity; knowledge with opportunities. It is a beautiful city to live in with a vibrant ecosystem. Lisbon is the perfect city to take risks, to be bold and creative.

It is in the Lisbon Metropolitan Area that the country’s economic decisions take place, accounting for about 36% of national GDP. Lisbon has a significant number of companies with a high level of technology and R&D and is home to more than 300,000 companies.  Lisbon has maintained a good level of attraction for foreign investment, being the location or expansion area for the activities of several multinational companies, standing out in attracting shared services centers, and with great potential for nearshoring services.

As the Capital, with several ports in its area, Lisbon has long been considered a privileged platform for trade between different continents. It provides easy access to 500 million European consumers, thanks to a modern and complete network of freeways, railways and other transport and logistics infrastructures. Lisbon has an excellent geostrategic position and strong economic and commercial relations with the seven Portuguese-speaking countries, which makes it an ideal location for companies wishing to export or invest in these markets.  Lisbon is also a congress destination of international importance, constantly present in the main international rankings, and it is a busy capital full of dynamism and events throughout the year.

Although it is home to one of the biggest technology and innovation events, the Web Summit, Lisbon does not stand out just for that. The city shines for providing the best conditions and benefits to entrepreneurs and startups.

Over the last few years, Lisbon’s entrepreneurial ecosystem has become a global reference. Lisbon is the perfect city to retain the existing talent and attract the rest from all over the world. The city has everything needed to become the center of excellence of new technologies, namely in AI. Add to the existing talent and the great educational system, the perfect climate, the perfect food, friendly people who speak three or four languages.  Lisbon is without a doubt one of the leading cities of the future of technology, driving innovation globally and in many industries. Lisbon has become this inescapable melting pot, and we are excited to welcome Lisbon and its innovation ecosystem to the INNOVATE™ LISBON portfolio.


Lígia Neves - INNOVATE™ Lisbon Publishing Partner



A Humanistic Professional Master Coach & Humanistic Professional Coach Trainer – IHCOS®, she is passionate about life and personal development, and she has dedicated the last 9 years to this area, founding Dare To Be Great in 2011, a Coaching Company that sees the world as place where all people have access to their own empowerment for self-sustainability. With the goal of impacting more people’s lives, she became a required Coach/Consultant in several Companies, being the IHCOS® Ambassador for Portugal and a Strategic Advisory Board Member of SAPANA.

She also carries vast experience in the commercial arena, particularly in the pharmaceutical industry, where she held positions as Sales Representative, National Sales Manager, and Sales & Marketing Director, where she first developed a deep interest in behavioral areas, such as leadership, people management, emotional intelligence, communication skills, and crucial and influential themes for action. After being invited by AddSolutions to be part of the INNOVATE™ world, and bring the Portuguese Innovative Ecosystem to the world, she did not hesitate to embrace the challenge!!

If you’d like to find out more about INNOVATE® Lisbon, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Lígia at [email protected]

Pedro Coelho - INNOVATE™ Lisbon Publishing Partner



Originally from Portugal, he recently arrived in Orlando, with an entrepreneurial spirit that characteristic of all his endeavors.

While still studying for a degree in Architecture at the Lisbon Technical Institute of Lisbon University, Pedro created Addsolutions, a communication, branding, and events agency that has been in the Portuguese market for 21 years. Today, it is an agency that works with several multinational corporations, the vast majority of the pharmaceutical sector, and especially those permanently motivated by innovation.

With his desire for constant learning, Pedro earned a postgraduate degree in Management and E-Business from ISEG, Lisbon School of Economics & Management of Lisbon University, and an Intensive Management Course from ISCTE (Mini-MBA). He also attended the first year PhD in Tourism, Heritage & Territory at Coimbra University and the Executive Education in Internationalization Management Program at Católica Business & Economics in Lisbon. With the aim of sharing his knowledge and know-how, he’s spent much of his time teaching at ETIC, School of Technologies Innovation and Creation.

In addition to his career, sports have always been a passion for Pedro. To that end, he played an important role as a Local Tour Director of the US Kids Golf Foundation.

In recent years, he has invested in the internationalization of Addsolutions and today its main focus is to make the agency recognized as the most innovative and creative of all.

INNOVATE™ will be another entrepreneurship project well-aligned with Pedro’s passion for Portugal and innovation. If you’d like to find out more about INNOVATE™ Lisbon, and how we could work together to showcase and celebrate your Innovation Ecosystem, you can reach Pedro at [email protected].

Submit your Innovation Story

Join and network with a global community of innovators  by sharing your success story with the world.