CRISTÓBAL VIEDMA

CEO, LINGOKIDS

"IT IS SAID THAT OPPORTUNITIES OFTEN ARISE FROM CRISES–YOU EITHER GET STRONGER OR YOU LOSE."

- CRISTÓBAL VIEDMA, CEO, LINGOKIDS

The city of Madrid experienced this during the coronavirus pandemic. Although Madrid’s characteristic fervent rhythm came to a halt, it took advantage of that time to reinvent itself. In our case, as a company based in Madrid, we utilized that two-year period of crisis to reach the homes of more than 45 million families around the world.

Our method is Playlearning™: learning through play. Although the coronavirus facilitated the expansion of the e-learning market, it would have been useless without having an attractive product for children. And that’s when Lingokids positioned itself as an expert in the field. When learning is entertaining, children love to learn. It is proven that children’s motivation and engagement increase when they are having fun!

My intention is to continue promoting the latest technologies in English for children at early ages, always through safe, fun, and quality content. Lingokids’ goal is to reach more than 100 million families worldwide.

To achieve this, we continue to promote quality content. Through increasingly personalized activities, we help support the active learning of vocabulary in English, along with the “soft skills” such as communication, empathy, critical thinking, socio-emotional skills, and caring for the environment. Screen time is sometimes perceived as something dangerous for children, but with limits, supervision, and adapting to the circumstances of each family, digital platforms can contribute a great deal when it comes to learning. Digital learning tools support interactivity, adaptation to different levels, freedom of schedules, and availability.

We have also expanded the company with the creation of our first offline educational game in collaboration with our partner and investor Ravensburger. We continue to expand with our agreements with various brands and companies.

In addition, we are constantly learning how to improve our curriculum to help support children with different abilities (as shown by our most recent study, which found that apps like Lingokids improve the skills of children with Autism Spectrum Disorders).

But, truly, all that I mention here would not be possible without our Lingoers, the great ambassadors of our brand. They are the ones who connect every day with families who have young children. In short, they are the true artists of creating a product, of which I am more proud every day, and I am convinced that it helps and will continue to help millions of families in Madrid, in Spain, and above all, throughout the world.

LINGOKIDS

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